Shaista Asif.

Shaista Asif is the Co-founder and Group Chief Executive Officer of PureHealth Holding, the Middle East's largest integrated healthcare platform. She has played a pivotal role in transforming PureHealth into a healthcare ecosystem spanning hospitals, clinics, diagnostics, health insurance, pharmacies, procurement, and life sciences across the UAE and internationally. Under her leadership, the company has pursued strategic acquisitions and expanded its global footprint while advancing digital health and preventive care initiatives. Before co-founding PureHealth, Asif held leadership roles in healthcare management and strategy. She holds degrees in economics and finance and is recognized for driving innovation, operational excellence, and patient-centered healthcare transformation.