Bob West.

Bob West is the Chief Executive Officer of CU*SOUTH, a credit union service organization providing core processing technology and digital solutions to financial institutions across the United States. He leads the company's strategic direction, driving innovation that enables credit unions to modernize operations, enhance member experiences, and compete in an evolving financial landscape. West has spent more than three decades in the credit union industry, holding executive leadership roles focused on technology, operations, and organizational growth. Under his leadership, CU*SOUTH has expanded its technology offerings while maintaining a strong commitment to member-focused service, operational excellence, and collaborative innovation within the credit union community.