Nicole Moberg.

Nicole Moberg is the Chief Executive Officer of Genesis Reference Laboratories, a national diagnostic testing company specializing in molecular diagnostics, toxicology, pharmacogenomics, and clinical laboratory services. She leads the company's strategic growth, customer experience, and operational excellence, helping healthcare providers improve diagnostic decision-making through innovative laboratory solutions. Moberg brings more than two decades of leadership experience across healthcare, sales, and business development, with a strong focus on organizational culture and client partnerships. She has also taught business and marketing at the university level and completed executive education at Harvard Business School. Under her leadership, Genesis Reference Laboratories has expanded its national presence while maintaining a strong commitment to quality, innovation, and provider support.