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In 2022, Chouinard transferred his $3 billion Patagonia to a climate-focused trust and nonprofit, redirecting roughly $100 million in annual profits to environmental protection — the most consequential act of corporate ownership renunciation in modern business history.
Yvon Chouinard founded Patagonia in 1973, building it from a climbing gear maker into an outdoor apparel company with roughly $1.5 billion in annual revenue.
In 2022, he transferred ownership of Patagonia, valued at about $3 billion, to a trust and nonprofit dedicated to fighting climate change, directing approximately $100 million in annual profits to environmental causes. He also authored Let My People Go Surfing.
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