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Paik brought Korean manufacturing standards and clean-ingredient principles to American mass retail, building Rael from organic cotton feminine care into a multi-category brand stocked at Target, Walmart, CVS, Ulta, and Amazon — pioneering a category in the process.
Yanghee Paik built Rael into one of the most recognizable K-beauty brands in U.S.
mass retail. Launched around organic-cotton feminine care, the company has expanded into clean skincare and is now carried in Target, Walmart, CVS, Amazon, and Ulta. Paik was named a 2025 EY Entrepreneur of the Year Consumer Products and Retail finalist, recognizing Rael's multi-category expansion and retail velocity at mass-market price points.
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