Will Ahmed.

Will Ahmed is the Founder and CEO of WHOOP, the wearable technology company that has become one of the most prestigious performance monitoring platforms in the world, used by professional athletes, military personnel, and consumers focused on optimizing sleep, strain, and recovery.

Ahmed founded WHOOP in 2012 while a student at Harvard, inspired by his own experiences as a college athlete and the realization that athletes had little objective data about their physiological state. WHOOP's subscription model-providing the hardware essentially for free with monthly or annual subscriptions-differentiated it from competitors and has generated substantial recurring revenue. The company has raised over $400 million in venture funding and achieved a valuation of approximately $3.6 billion. WHOOP's users include hundreds of professional athletes from major sports leagues, military special operations forces, and hundreds of thousands of consumers. Ahmed has been named to Forbes' 30 Under 30 and Fortune's 40 Under 40. His creation of a category-defining wearable focused specifically on performance physiology-rather than competing with the general-purpose Apple Watch and Fitbit-demonstrates strategic positioning in a crowded market.