
After building Blue Diesel from a teenage venture into a $6 billion, 15,000-person agency, Schroter channeled three decades of hard-won founder experience into Startups.com, a single platform giving founders tools, capital access, and community they rarely had before.
Wil Schroter is the Founder and CEO of Startups.com, a comprehensive platform providing tools, education, and community for startup founders.
With over three decades at the intersection of innovation and capital markets, Schroter has transformed how startups access funding. He founded Blue Diesel at age 19, growing it into a top interactive agency. After merging with inChord Communications, the entity reached over $700 million in capitalized billings and was eventually valued at $6 billion with 15,000 employees. He then founded Virtucon Ventures, launching Swapalease.com, Fundable.com, and Startups.com. His portfolio attracted investment from Draper Fisher Jurvetson, Founders Fund, and Bessemer Ventures. As co-host of the Startup Therapy podcast, Schroter shares candid insights on building companies, reaching a global audience of aspiring founders.

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