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After building Outdoor Voices into a cultural phenomenon that redefined athletic apparel around recreation over competition, Haney pivoted to TYB, a Web3 platform rewiring how brands convert loyal customers into tokenized communities.
Ty Haney is the Founder of Outdoor Voices, the activewear brand she launched in 2014 that pioneered the "Doing Things" movement.
After being pushed out in 2020, Haney co-founded Try Your Best (TYB), a community-and-rewards platform now used by more than 200 consumer brands including Rare Beauty, Glossier, and Urban Outfitters. In August 2025, following Consortium Brand Partners' acquisition of Outdoor Voices, Haney returned to the brand as a partner overseeing product, brand, and community, relaunching it with a new collection. She continues to lead TYB and her energy supplement brand Joggy.
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