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After managing Lady Gaga's rise and shaping Spotify's creator strategy, Carter built Venice Music to hand independent artists the distribution, marketing, and data analytics infrastructure that once required a major-label deal.
Troy Carter is Founder and CEO of Venice Music, a technology-driven music distribution and artist services company.
He previously managed Lady Gaga during her rise, founded Atom Factory, and served as Global Head of Creator Services at Spotify. Carter has invested in companies including Uber, Dropbox, and Warby Parker. Venice Music provides independent artists with distribution, marketing, and data analytics tools.
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