Troy Carter.

Troy Carter is the Founder and CEO of Venice Music, a technology-driven music distribution and artist services company.

Carter is one of the most influential figures in the music and technology industries, known for his ability to bridge the worlds of entertainment and Silicon Valley. He formerly managed Lady Gaga during her meteoric rise and was instrumental in developing her innovative approach to music marketing and fan engagement. Before Venice Music, Carter founded Atom Factory, a management and venture capital firm, and served as Global Head of Creator Services at Spotify, where he shaped the platform's artist-facing strategy. He has invested in numerous technology companies including Uber, Dropbox, and Warby Parker. Venice Music provides independent artists with distribution, marketing, and data analytics tools, democratizing access to the music industry infrastructure that was previously available only through major labels. Carter's unique position at the intersection of music, technology, and venture capital makes him a distinctive and influential American entrepreneur.