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With no beauty industry experience, Masterson built Drunk Elephant from a personal ingredient theory — the "Suspicious 6" — into the fastest-growing prestige skincare brand at Sephora, sold to Shiseido in 2019 for $845 million.
Tiffany Masterson founded Drunk Elephant in 2012, building the clean skincare brand around eliminating what she called the Suspicious 6 ingredients.
Drunk Elephant became the fastest-growing prestige skincare brand at Sephora and was acquired by Shiseido in 2019 for $845 million. She built the brand with no prior beauty industry experience, relying on product formulation and word-of-mouth.
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