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Alongside Sol Trujillo, Frenkel co-built the premier infrastructure connecting America's $3.2 trillion Latino economy to mainstream capital — anchored by the country's largest annual gathering of Latino business leaders and a venture fund targeting the nation's fastest-growing consumer market.
Sol Trujillo and Talia Frenkel, through L'Attitude and LDR Ventures, have built the premier ecosystem for Latino economic advancement in the United States.
L'Attitude hosts the largest annual gathering of Latino business leaders, CEOs, and investors in America, connecting the Latino community's $3.2 trillion economic contribution with mainstream business and investment opportunities. LDR Ventures is a venture capital firm focused on investing in companies that serve the growing U.S. Latino market. The L'Attitude platform has attracted speakers including Fortune 500 CEOs, political leaders, and major investors, highlighting the enormous economic potential of the U.S. Latino community. Their work addresses a critical gap in American business: despite Latinos representing nearly 20 percent of the U.S. population and driving a disproportionate share of new business formation, they remain underrepresented in corporate leadership and venture capital. Their efforts to build bridges between Latino entrepreneurs and mainstream capital markets represent important infrastructure for inclusive economic growth.
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