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By engineering blueberries two to three times standard size and landing them at Costco, Sam's Club, Whole Foods, and Trader Joe's, Magami turned fresh produce — historically a commodity category — into a brand consumers specifically seek out by name.
Steve Magami leads Fruitist, the premium branded fresh-fruit company best known for jumbo blueberries that are two to three times standard retail size.
Under his leadership, Fruitist rebranded from its predecessor operating name and expanded distribution across Costco, Sam's Club, Whole Foods, and Trader Joe's. The product became a viral consumer sensation through 2024 and 2025. Magami was a 2025 EY Entrepreneur of the Year Consumer Products and Retail finalist.
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