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A farmers market apple cider vinegar drink became a $1.95 billion PepsiCo acquisition — Ellsworth co-founded and built Poppi from scratch, leading product and formulation as it conquered Target, Walmart, and Whole Foods through TikTok-native marketing legacy soda brands couldn't replicate.
Stephen Ellsworth co-founded Poppi with his wife Allison, building the prebiotic soda from a home-brewed apple cider vinegar drink sold at Dallas farmers markets into a brand distributed across Target, Walmart, Whole Foods, and Kroger.
PepsiCo acquired Poppi in 2025 for approximately $1.95 billion, and Ellsworth was named a 2025 EY Entrepreneur of the Year Consumer Products and Retail Award winner alongside Allison.
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