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By converting Adobe from boxed software to a $20B+ annual-recurring-revenue subscription platform and growing its market cap tenfold to $250 billion since 2007, Narayen has executed one of technology's most studied—and lucrative—business model reinventions.
Shantanu Narayen is Chairman and CEO of Adobe, the maker of Photoshop, Illustrator, Premiere Pro, and the Creative Cloud suite.
Since taking the CEO job in 2007 he has shifted Adobe from perpetual software licenses to a subscription model that generates over $20 billion in annual recurring revenue, with market cap rising from about $25 billion to more than $250 billion. He has led the company's expansion into generative AI through Adobe Firefly and Sensei.
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