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Braun discovered Justin Bieber on YouTube at 13 and built that bet into SB Projects, a management empire spanning Ariana Grande and Demi Lovato, plus early stakes in Uber, Spotify, and Pinterest, and a landmark acquisition of Taylor Swift's original master recordings.
Scooter Braun founded SB Projects, the management company behind Justin Bieber, Ariana Grande, and Demi Lovato.
He discovered Bieber on YouTube at age 13, and later acquired Ithaca Holdings and Big Machine Records, which included Taylor Swift's original master recordings. He has also invested in companies including Uber, Spotify, and Pinterest.
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