Sallie Krawcheck.

Sallie Krawcheck is the Co-Founder and CEO of Ellevest, a digital investment platform built specifically for women.

Krawcheck, often called the most powerful woman on Wall Street, held some of the highest positions in finance before founding Ellevest-including CEO of Merrill Lynch Wealth Management and CEO of Smith Barney (Citigroup's wealth management division). After experiencing the gender gaps in financial services firsthand, she founded Ellevest in 2014 to address the fact that women invest differently, earn differently, and live longer than men-yet most financial products are designed by and for men. Ellevest has attracted hundreds of thousands of members and manages significant assets. Krawcheck is a bestselling author of Own It: The Power of Women at Work and is one of the most prominent advocates for closing the gender wealth gap. Her transition from running Wall Street's largest wealth management divisions to founding a purpose-driven fintech startup demonstrates how deep industry expertise can fuel mission-driven entrepreneurship.