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After founding Moz into a leading SEO platform, Fishkin rebuilt with SparkToro using a profit-distributing structure that sidesteps traditional venture exit pressure — then wrote the book, literally, on why that model matters for founders.
Rand Fishkin co-founded Moz in 2004, growing the SEO software company into an industry leader before stepping down in 2018, and now leads SparkToro, an audience research tool he funded with a profit-distribution structure rather than traditional venture exit.
He authored Lost and Founder, a candid memoir on venture-backed startup life, and is a widely followed voice in digital marketing and startup strategy.
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