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Drori turned the frozen food aisle premium by building Daily Harvest into a $1.1 billion direct-to-consumer subscription brand, proving that plant-based convenience food could be aspirational — and drawing Serena Williams and major VC backing in the process.
Rachel Drori is Founder and former CEO of Daily Harvest, the direct-to-consumer frozen food company delivering pre-portioned, plant-based smoothies, bowls, soups, and snacks.
Drori founded the company in 2015, attracting investment from Serena Williams and venture capital rounds valuing it at approximately $1.1 billion. Daily Harvest pioneered premium-positioned frozen food before facing a significant product recall in 2022 related to its French Lentil & Leek Crumbles.
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