Peter Reinhardt.

Peter Reinhardt is the Co-Founder and CEO of Charm Industrial, the carbon removal company pioneering bio-oil injection as a pathway to permanently remove carbon dioxide from the atmosphere.

Reinhardt is a serial entrepreneur who previously co-founded Segment, the customer data platform acquired by Twilio for $3.2 billion in 2020. After the successful exit, he turned his attention to climate change, founding Charm in 2018. Charm's technology converts agricultural waste biomass into bio-oil, which is then injected deep underground where it mineralizes-sequestering carbon for thousands of years. The company has become the largest carbon removal supplier to Frontier, the $1 billion+ advance market commitment organized by Stripe, Alphabet, Meta, Shopify, and McKinsey. Charm has removed more tons of CO2 than any other durable carbon removal company. Reinhardt's career arc from building a billion-dollar SaaS company to tackling the hardest problem in climate change exemplifies the kind of mission-driven entrepreneurship needed to address humanity's most pressing challenges. His ability to apply hard engineering and operational rigor to carbon removal has made Charm a standard-bearer in the emerging carbon removal industry.