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After selling GSI Commerce to eBay for $2.4 billion, Rubin turned Fanatics into a $31 billion vertically integrated sports empire controlling merchandise, collectibles, and betting across every major U.S. league simultaneously.
Michael Rubin founded Fanatics and runs it as CEO, building the licensed sports merchandise and collectibles company to a valuation above $31 billion.
He previously built GSI Commerce, which eBay acquired for $2.4 billion in 2011, then bought Fanatics out and secured exclusive licensing with the NFL, NBA, MLB, NHL, MLS, and their players' associations. In 2023 he launched Fanatics Collectibles, acquiring Topps, and Fanatics Betting and Gaming.
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