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Dubin built Dollar Shave Club from a single $4,500 YouTube video into a 3-million-subscriber razor brand that Unilever bought for $1 billion in cash, proving a compelling brand story could crack a Gillette-dominated $15 billion market.
Michael Dubin founded Dollar Shave Club, the subscription razor company that disrupted Gillette's hold on the U.S.
shaving market. He launched the business in 2012 with a viral YouTube ad that drew 12 million views, and grew it to over 3 million subscribers before Unilever acquired the company in 2016 for $1 billion in cash. Dollar Shave Club helped popularize the subscription model for everyday consumer goods.
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