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By solving swimwear's chronic fit problem with a home try-on program, inclusive XS-to-3XL sizing, and a virtual try-on tool, Travis grew Andie from a 2017 frustration into a Nordstrom-stocked, investor-backed DTC brand that reshaped how women shop for swimsuits.
Melanie Travis founded Andie Swim in 2017, a direct-to-consumer swimwear brand offering sizes XS to 3XL with virtual try-on and home try-on programs.
The company has attracted investment from consumer-focused funds and partnered with retailers including Nordstrom. Travis, who previously worked in finance, applied a data-driven approach to a category dominated by seasonal fashion thinking.
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