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Co-founding Apollo in 1990 and scaling it to $600 billion in AUM, Rowan is now pushing private credit and alternative assets into retail wealth management — a move that could redraw who gets access to institutional-grade returns.
Marc Rowan is CEO of Apollo Global Management, the alternative-investment firm with over $600 billion in assets under management that he co-founded in 1990.
Apollo generates more than $26 billion in annual revenue across private equity, credit, and real assets. Since becoming CEO in 2021, Rowan has expanded the firm's retirement services arm through Athene Holding and pushed Apollo deeper into private credit and individual-investor access.
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