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The man who invented the SaaS model in a San Francisco apartment in 1999 now runs a $35 billion CRM empire serving 150,000 customers — and has redirected 1% of Salesforce's equity, product, and time to charitable causes along the way.
Marc Benioff founded Salesforce in 1999 in a San Francisco apartment, pioneering the Software-as-a-Service model that has since become the dominant paradigm for enterprise software.
Salesforce now generates over $35 billion in annual revenue, serves over 150,000 customers, and has acquired Slack, Tableau, and MuleSoft. Benioff also co-owns Time Magazine and built the 1-1-1 philanthropic model that donates 1% of equity, product, and employee time.
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