
The man who invented the SaaS model in a San Francisco apartment in 1999 now runs a $35 billion CRM empire serving 150,000 customers — and has redirected 1% of Salesforce's equity, product, and time to charitable causes along the way.
Marc Benioff is the Founder, Chairman, and CEO of Salesforce, the world's largest customer relationship management (CRM) platform and one of the most important enterprise software companies in history.
Benioff founded Salesforce in 1999 in a San Francisco apartment with the vision of delivering enterprise software through the internet as a service-pioneering the Software-as-a-Service (SaaS) model that has since become the dominant paradigm for business software. Under his leadership, Salesforce has grown to over $35 billion in annual revenue, serves over 150,000 customers, and has acquired major companies including Slack, Tableau, and MuleSoft. Benioff is widely credited with inventing the cloud computing business model and has been a tireless advocate for stakeholder capitalism through Salesforce's 1-1-1 philanthropic model, which donates 1% of equity, product, and employee time to charitable causes. He has been named one of the greatest CEOs of his generation by multiple publications. His co-ownership of Time Magazine extends his influence beyond technology into media. His creation of the SaaS model, his transformation of enterprise software, and his advocacy for corporate social responsibility make him one of the most consequential business leaders of the 21st century.

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