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Co-founding Prime Hydration with KSI in 2022, Logan Paul helped build a sports drink brand that crossed $1 billion in retail sales within two years, secured deals with the UFC, Arsenal, and the LA Dodgers, and proved creator-led brands can displace legacy competitors.
Logan Paul co-founded Prime Hydration in 2022 with British creator KSI; within two years the brand was generating over $1 billion in retail sales and signed sponsorships with the UFC, MLS, Arsenal, Bayern Munich, and the LA Dodgers.
Paul rose to fame on Vine and YouTube, where he has over 23 million subscribers, and hosts the IMPAULSIVE podcast.
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