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At 18, Jenner bootstrapped Kylie Lip Kits into a cosmetics empire that sold a 51% stake to Coty for $600 million in 2019 — then extended that direct-to-consumer playbook into skincare, haircare, baby products, and a 2023 fashion brand.
Kylie Jenner founded Kylie Cosmetics in 2015 at age 18, bootstrapping it from her Kylie Lip Kits into one of the fastest-growing cosmetics companies in history.
She sold a 51% stake to Coty in 2019 for $600 million, then expanded into Kylie Skin, haircare, and Kylie Baby. In 2023 she launched Khy, a fashion brand.
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