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As CEO of Trulieve, Rivers scaled a single Florida dispensary into a 180-location, $1.1 billion-revenue cannabis company using a state-dominance strategy that proved disciplined vertical integration could build a profitable national cannabis business.
Kim Rivers is the Chair and CEO of Trulieve Cannabis, one of the largest and most profitable cannabis companies in the United States.
Under her leadership, Trulieve has grown from a single Florida dispensary into a multi-state operator with over 180 retail locations, generating approximately $1.1 billion in annual revenue. Rivers built Trulieve on a hub-and-spoke model emphasizing vertical integration and state-level market dominance, and her background in law and finance has brought corporate governance and compliance rigor that has helped legitimize the cannabis sector.
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