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Co-founding Instagram in 2010 and scaling it from zero to one billion users before a $1 billion Facebook acquisition, Systrom reshaped how the world communicates visually — then returned to build an AI-powered news platform that drew praise for its recommendation sophistication.
Kevin Systrom co-founded Instagram in 2010 with Mike Krieger; the app reached 30 million users in 18 months before Facebook acquired it for $1 billion in 2012.
Under Systrom's leadership as CEO through 2018, Instagram grew to over one billion users. He later co-founded Artifact, an AI-powered news aggregation app, which was eventually shut down.
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