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By building years of ingredient-label takedowns on social media before selling a single product, Call turned earned consumer trust into Just Ingredients — a multi-category direct-to-consumer brand spanning protein, supplements, snacks, and personal care with rapid retail expansion.
Karalynne Call built an audience of millions on Instagram and TikTok by reading ingredient labels on camera and rejecting products with harmful additives, then launched Just Ingredients to sell protein powders, supplements, snacks, personal care, and household goods formulated to those standards.
The company has grown into a meaningful direct-to-consumer business with rapid retail expansion, and Call was named a 2025 EY Entrepreneur of the Year Consumer Products and Retail finalist.
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