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As the first Black man to win the EGOT, Legend channeled that platform into Loved01, a dermatologist-recommended skincare line built specifically for melanin-rich skin and priced for mass-market accessibility at Walmart and Target.
John Legend, the EGOT-winning musician, co-founded Loved01 through celebrity brand incubator A-Frame Brands.
The skincare line is designed for melanin-rich skin and launched at Walmart and Target at mass-market price points. Legend also co-founded the criminal-justice reform initiative FreeAmerica and is an active investor. He was the first Black man to win the Emmy, Grammy, Oscar, and Tony, and has built Loved01 as a product developer rather than an endorser.
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