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Co-founding Peloton in 2012 and scaling it to a $50 billion market cap and $4 billion in revenue, Foley didn't just build a fitness company — he created the connected fitness category that permanently redefined how Americans exercise at home.
John Foley is the Founder and CEO of Ernesta, the direct-to-consumer custom rug company he launched after departing Peloton, the connected fitness company he co-founded in 2012.
Peloton, which reached over $50 billion in market capitalization at its pandemic-era peak, created the modern connected fitness category. With Ernesta, Foley brings the DTC playbook to high-quality custom rugs at accessible prices.
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