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After leaving Wall Street for a Vermont farm, De Sena built Spartan Race from a self-invented Death Race into a 40-country obstacle brand that has pushed millions of people across finish lines they never thought possible.
Joe De Sena founded Spartan Race in 2010, growing it into the world's largest obstacle course race brand with events in over 40 countries.
A former Wall Street trader who decamped to a Vermont farm, he created the Death Race before launching Spartan's Sprint, Super, Beast, and Ultra distances. He authored Spartan Up!, Spartan Fit!, and The Spartan Way.
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