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Co-founding Beats by Dre and selling it to Apple for $3 billion — the company's largest acquisition at the time — Iovine turned headphones from a commodity into a fashion category by leading with celebrity culture, not audio specs.
Jimmy Iovine co-founded Beats Electronics with Dr.
Dre, which Apple acquired in 2014 for $3 billion, then its largest acquisition. Before Beats, he co-founded Interscope Records and produced records for Bruce Springsteen, U2, Lady Gaga, and Eminem. After the Apple acquisition, Iovine helped launch Apple Music and served as an Apple executive until 2018. He later established the Jimmy Iovine and Andre Young Academy at USC.
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