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By turning 300 million YouTube subscribers into a diversified empire — including Feastables, one of America's fastest-growing snack brands, and Beast Burger — Donaldson has built a content-to-consumer products model that generates hundreds of millions in annual revenue from Greenville, North Carolina.
Jimmy Donaldson, known as MrBeast, is the most-subscribed individual YouTuber in the world with over 300 million subscribers and the Founder of Feastables (a chocolate and snack brand) and Beast Burger.
Operating from Greenville, North Carolina, his media and consumer products businesses generate hundreds of millions in annual revenue. Forbes has named him among the highest-paid creators in the world.
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