Jesse Itzler.

Jesse Itzler is a serial entrepreneur, bestselling author, and co-owner of the Atlanta Hawks NBA franchise.

Itzler co-founded Marquis Jet, the pioneering private aviation company that made private jet travel accessible through prepaid jet cards, which was later acquired by Berkshire Hathaway's NetJets. He also co-founded Zico Coconut Water, which was acquired by The Coca-Cola Company. Itzler's career spans multiple industries: before his business career, he was a rapper who wrote the theme song for the New York Knicks and created music for NBA and NFL broadcasts. He is the bestselling author of Living with a SEAL and Living with the Monks. Together with his wife Sara Blakely (founder of Spanx), the Itzler-Blakely partnership represents one of the most dynamic entrepreneurial families in America. Itzler's ability to build and sell companies across aviation, beverages, and sports while maintaining a prominent public platform for entrepreneurship education makes him a compelling Powered 500 candidate.