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By building Marquis Jet's prepaid jet card model — later acquired by Berkshire Hathaway's NetJets — and selling Zico Coconut Water to Coca-Cola, Itzler has turned serial category creation across aviation, beverages, and sports into a repeatable discipline.
Jesse Itzler is a serial entrepreneur, bestselling author, and co-owner of the Atlanta Hawks.
He co-founded Marquis Jet, the prepaid private aviation card business later acquired by NetJets, and Zico Coconut Water, acquired by Coca-Cola. A former rapper who wrote the New York Knicks theme song, Itzler authored Living with a SEAL and is married to Spanx founder Sara Blakely.
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