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By launching a travel-story book before selling a single suitcase, Rubio turned Away into a $1.4 billion lifestyle brand — proving that in DTC, narrative can be the product that sells the product.
Jen Rubio is the Co-Founder and Executive Chair of Away, the direct-to-consumer luggage brand she co-founded in 2015 with Steph Korey.
Away pioneered a content-first launch strategy and built minimalist suitcases featuring built-in phone chargers into a billion-dollar travel lifestyle brand. Before Away, Rubio led social media at Warby Parker and has been recognized by Forbes' 30 Under 30 and Fortune's 40 Under 40.
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