Jen Rubio.

Jen Rubio is the Co-Founder and CEO of Away, the direct-to-consumer luggage company that transformed how Americans think about travel gear.

Rubio co-founded Away in 2015 with Steph Korey, launching the brand with a content-first strategy that included publishing a book of travel stories before even selling a suitcase. This approach-building a travel lifestyle brand first and a product second-was revolutionary in the luggage industry. Away's minimalist, Instagram-friendly suitcases featuring built-in phone chargers became ubiquitous among millennial travelers. The company reached a $1.4 billion valuation and expanded into travel accessories, apparel, and gifting. Before founding Away, Rubio led social media at Warby Parker and worked in brand strategy at AllSaints. She has been named to Forbes' 30 Under 30 and Fortune's 40 Under 40. Her ability to build a billion-dollar brand through storytelling and community-positioning luggage as a lifestyle product rather than a commodity-redefined the DTC playbook for consumer products.