Jen Atkin.

Jen Atkin is the Founder of OUAI Haircare, the prestige hair care brand she launched in 2016 leveraging her massive social media following and celebrity hairstylist credentials.

Atkin has styled the hair of some of the most famous women in the world, including the Kardashian-Jenner family, Chrissy Teigen, and Bella Hadid. She built OUAI into a top-selling hair care brand at Sephora by translating her professional expertise and influencer reach into accessible, salon-quality products. OUAI was acquired by Procter & Gamble in 2021, marking one of the most successful influencer-to-brand exits in the beauty industry. The New York Times called Atkin the most influential hairstylist in the world, and she has been named to multiple business and beauty industry power lists. Beyond OUAI, Atkin founded Mane Addicts, a digital platform and community for hair enthusiasts. Her success demonstrates the power of combining deep professional expertise with authentic social media presence to build commercially successful consumer brands.