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By parlaying A-list clientele — from the Kardashian-Jenners to Bella Hadid — into a Sephora bestseller, Atkin built OUAI Haircare from a 2016 launch into a Procter & Gamble acquisition, one of beauty's most lucrative influencer-to-brand exits.
Jen Atkin founded OUAI Haircare in 2016, leveraging her celebrity hairstylist credentials with the Kardashian-Jenner family, Chrissy Teigen, and Bella Hadid.
OUAI was acquired by Procter & Gamble in 2021, one of the most successful influencer-to-brand exits in beauty. Atkin also founded Mane Addicts, a digital platform and community for hair enthusiasts.
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