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After building IT Cosmetics in her living room to solve her own rosacea struggles, Jamie Kern Lima sold the brand to L'Oréal in 2016 for $1.2 billion — the company's largest acquisition ever — becoming the first female CEO of a L'Oréal brand.
Jamie Kern Lima is Co-Founder of IT Cosmetics, the beauty brand she built from her living room before selling to L'Oréal in 2016 for $1.2 billion.
A former TV news anchor, Lima developed IT Cosmetics after struggling with rosacea. She faced rejection from every major retailer and investor before landing on QVC, where her product demonstrations resonated with viewers. She became the first female CEO of a L'Oréal brand and authored the bestseller Believe IT.
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