Jamie Kern Lima.

Jamie Kern Lima is the Co-Founder of IT Cosmetics, the beauty brand she built from her living room into the largest luxury cosmetics company in the United States before selling it to L'Oréal in 2016 for $1.2 billion-the largest acquisition in L'Oréal's history at the time.

Lima, a former TV news anchor, developed IT Cosmetics after struggling with the skin condition rosacea and being unable to find products that provided real solutions with full coverage. She faced rejection from every major retailer and investor before eventually landing on QVC, where her authentic approach to demonstrating products resonated with millions of viewers. Lima became the first female CEO of a L'Oréal brand and has since become a bestselling author of Believe IT, a book about her entrepreneurial journey. She is a prominent speaker, investor, and advocate for women in business. Her story of overcoming years of rejection to build a billion-dollar brand is one of the most inspiring in American entrepreneurship.