Heather Hasson.

Heather Hasson is the Co-Founder and Co-Executive Chair of FIGS, the medical apparel company that transformed scrubs from a commodity product into a premium DTC brand.

Hasson co-founded FIGS in 2013 with Trina Spear after meeting a nurse in a coffee shop and hearing her complain about low-quality, unflattering scrubs. Hasson and Spear created scrubs that were better fitting, more comfortable, more stylish, and made from technical fabrics typically used in athletic apparel. The company sold directly to healthcare professionals online, bypassing the traditional uniform suppliers that had dominated the industry for decades. FIGS went public in 2021 in the first IPO ever led by two female co-CEOs. The company generates over $500 million in annual revenue and has expanded into community-building initiatives supporting healthcare workers. Hasson's work fundamentally changed an industry that had been stagnant for decades and elevated how healthcare workers-arguably America's most essential workforce-dress for work. Her journey from an outsider with no medical or fashion industry experience to co-founding a publicly traded medical apparel brand demonstrates how customer-obsessed brand building can disrupt even the most entrenched industries.