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Starting from a kitchen newsletter in 2008, Paltrow built Goop into a $430 million wellness and lifestyle company spanning clean beauty, supplements, Netflix, and retail — proving a celebrity could construct a scalable, operationally serious business from scratch.
Gwyneth Paltrow founded Goop in 2008 as a weekly newsletter and built it into a wellness and lifestyle company spanning clean beauty, fashion, supplements, retail stores, a Netflix series, a podcast, and annual summits.
The business has been valued at approximately $430 million. Goop helped popularize the mainstream wellness category, though some of its product claims have drawn criticism.
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