Gwyneth Paltrow.

Gwyneth Paltrow is the Founder and CEO of Goop, the wellness and lifestyle brand she launched in 2008 as a weekly email newsletter from her kitchen.

What began as curated recommendations evolved into a major e-commerce and media company encompassing clean beauty products, fashion, wellness supplements, a Netflix series, a podcast, and annual wellness summits. Goop has been valued at approximately $430 million and has expanded into brick-and-mortar retail. Paltrow leveraged her celebrity platform not merely as a brand endorser but as a hands-on entrepreneur, building product lines, managing teams, and navigating the complexities of direct-to-consumer commerce. While Goop has faced criticism for some of its wellness claims, the brand's commercial success and cultural influence are undeniable-it helped catalyze the mainstream wellness movement and demonstrated how a celebrity could build a genuine, scalable business. Paltrow's transition from Academy Award-winning actress to full-time CEO represents one of the most successful celebrity-to-entrepreneur journeys in American business.