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Named 2025 SBA Illinois Small Business Person of the Year, Cup built Bridgewater Studios into a Chicago fabrication firm producing flagship environments, museum installations, and themed attractions for Disney, Apple, Google, and Universal — competing with coastal agencies and winning.
Eric Cup founded Bridgewater Studios, a Chicago-based experiential design and fabrication firm producing large-format branded environments, custom exhibits, museum installations, and retail activations.
Clients have included Disney, Universal, Google, Apple, major league sports franchises, and leading museums. Cup was named the 2025 SBA Illinois Small Business Person of the Year.
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