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Weiss turned a beauty blog into a $1.8 billion DTC brand by 2014, making Glossier — and its cult products like Boy Brow and Milky Jelly Cleanser — the template for community-driven product development that reshaped how an entire industry courts consumers.
Emily Weiss launched Glossier in 2014, translating her beauty blog Into The Gloss into a direct-to-consumer brand that reached a $1.8 billion valuation.
Signature products including Boy Brow, Cloud Paint, and Milky Jelly Cleanser became cult items, and the company later expanded into permanent retail stores in major cities. Her community-driven approach to product development and marketing has influenced a generation of beauty entrepreneurs. Weiss has since stepped back from the CEO role.
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