
Built by a Holocaust survivor's son with a deliberate dual mission, KIND Snacks reached $1 billion in annual revenue before its 2020 Mars acquisition — proving a snack brand anchored in social purpose could scale without abandoning it.
Daniel Lubetzky is the Founder of KIND Snacks, the healthy snack brand he started in 2004 that grew to over $1 billion in annual revenue before being acquired by Mars, Incorporated in 2020.
The son of a Holocaust survivor, Lubetzky also founded PeaceWorks and the KIND Foundation, and is the author of the New York Times bestseller Do the KIND Thing. He currently serves as Executive Chairman of SOMOS Foods, a Mexican-American food company he co-founded in 2021, and is a permanent Shark on ABC's Shark Tank, while continuing to invest through Camino Partners and lead civic initiatives such as Builders.

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