
Built by a Holocaust survivor's son with a deliberate dual mission, KIND Snacks reached $1 billion in annual revenue before its 2020 Mars acquisition — proving a snack brand anchored in social purpose could scale without abandoning it.
Daniel Lubetzky is the Founder and Executive Chairman of KIND Snacks, the healthy snack company known for its fruit-and-nut bars and commitment to social impact.
Lubetzky, the son of a Holocaust survivor, founded KIND in 2004 with a dual mission: creating delicious, wholesome snacks and building a kinder world. The company grew to over $1 billion in annual revenue and was acquired by Mars, Incorporated in 2020. Lubetzky also gained national recognition as an investor on ABC's Shark Tank. Beyond KIND, he founded PeaceWorks, a company that uses business to foster cooperation in regions of conflict, and the KIND Foundation, which promotes empathy and kindness. He authored the New York Times bestselling book Do the KIND Thing. Lubetzky's ability to build a billion-dollar brand while embedding social purpose into every aspect of the business exemplifies the kind of purpose-driven entrepreneurship the Powered 500 Award celebrates.

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