Dani Austin.

Dani Austin is the Founder of Divi, a Dallas-based scalp and hair health brand that has rapidly grown into a national consumer products company.

Together with her husband Jordan Ramirez, who served as CEO, Austin built Divi from a personal passion for hair health into a brand sold through Ulta Beauty, Target, and Amazon. The company attracted investment from Norwest Venture Partners and was recognized with an EY Entrepreneur Of The Year 2025 Southwest Award. Austin's journey from social media influencer to product entrepreneur represents a new model of brand building, where authentic community engagement and content creation drive direct consumer relationships. Divi's success demonstrates how digital-native founders can build scalable consumer products companies by leveraging their understanding of modern marketing channels. Austin's ability to identify an underserved consumer need and build a nationally distributed brand in a highly competitive beauty market makes her a compelling candidate.