
Starting with a struggling studio in 1991, Kotick built Activision Blizzard into the $69 billion company Microsoft acquired in 2023 — gaming's largest-ever deal — generating over $8 billion in annual revenue across franchises including Call of Duty, World of Warcraft, and Candy Crush.
Bobby Kotick is the former CEO of Activision Blizzard, one of the largest video game companies in the world responsible for franchises including Call of Duty, World of Warcraft, Overwatch, and Candy Crush.
Kotick took control of Activision in 1991 when it was a struggling game company and transformed it into a gaming powerhouse through strategic acquisitions, including the merger with Vivendi's Blizzard Entertainment. Under his three-decade leadership, Activision Blizzard grew to generate over $8 billion in annual revenue and employed over 10,000 people. In 2023, Microsoft acquired Activision Blizzard for $69 billion, the largest acquisition in gaming history. Kotick's ability to build and sustain one of the most successful entertainment companies over three decades-navigating multiple technology transitions from PC to console to mobile gaming-demonstrates exceptional long-term entrepreneurial leadership. His impact on the gaming industry and interactive entertainment is profound and lasting.

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