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Starting with a struggling studio in 1991, Kotick built Activision Blizzard into the $69 billion company Microsoft acquired in 2023 — gaming's largest-ever deal — generating over $8 billion in annual revenue across franchises including Call of Duty, World of Warcraft, and Candy Crush.
Bobby Kotick is the former CEO of Activision Blizzard, the video game company behind Call of Duty, World of Warcraft, Overwatch, and Candy Crush.
Kotick took control of Activision in 1991 and led its merger with Vivendi's Blizzard Entertainment. Under his three-decade leadership, the company grew to over $8 billion in annual revenue. Microsoft acquired Activision Blizzard for $69 billion in 2023, the largest acquisition in gaming history.
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