Arad Levertov.

Arad Levertov co-founded Sunbit, the merchant-embedded consumer lending platform that provides point-of-sale financing for categories ranging from automotive service and dental care to veterinary services and optical.

Unlike the retail-focused BNPL giants, Sunbit targets service categories where financing is the difference between a customer completing a necessary purchase and walking away. The company has grown to serve tens of thousands of merchant locations and reached unicorn valuation status during its most recent funding round. Levertov was named a 2025 EY Entrepreneur of the Year National Financial Services and FinTech Award finalist. Sunbit's technology has achieved notably higher approval rates than traditional lenders by applying machine learning to real-time underwriting, meaning more customers qualify for financing they would otherwise be denied. The company's focus on service categories - automotive repair, dental procedures, veterinary emergencies - represents a thoughtful bet on the segments that larger BNPL players underserved, where customer need is acute and the choice is often between financing and deferring care indefinitely.