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After 20 failed startups, Mehta's 21st attempt — Instacart, founded in 2012 — became the grocery delivery marketplace that went public at $10 billion in 2023, now partnering with 1,400 retailer brands across 80,000 North American stores.
Apoorva Mehta is the Founder and CEO of Abundance, an AI-driven venture he launched after exiting Instacart, the grocery delivery marketplace he founded in 2012 and took public in 2023.
Born in India and raised in Canada, Mehta built Instacart from a Y Combinator startup into a publicly traded company before turning to his next chapter at Abundance.
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