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Starting with a kitchen-mixed apple cider vinegar formula and a rocky Shark Tank appearance, Ellsworth built Poppi into a $1.95 billion PepsiCo acquisition by making herself the brand's primary distribution channel on TikTok — a founder-as-media model competitors have yet to replicate.
Allison Ellsworth is the co-founder and chief brand officer of Poppi, the prebiotic soda brand she developed in her kitchen with an apple cider vinegar base and later rebuilt with her husband Stephen after an initial Shark Tank pitch.
Known on TikTok as 'the Poppi girl,' she became the public face of the brand. PepsiCo acquired Poppi in 2025 for roughly $1.95 billion, and she was named a 2025 EY Entrepreneur of the Year winner.
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