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Exclusive Interview of Magomed Aliev of Expovision. Edited by Powered Magazine In this exclusive interview with Powered Magazine, we have the privilege of delving into the mind of Magomed Aliev. From his early inspirations and entrepreneurial journey to the remarkable advancements and transformative experiences crafted by Expovision, we explore the insights and perspectives of a true industry trailblazer. Tell us about yourself and your business. I Magomed Aliev, my life experience is related to entrepreneurship in the field of IT technologies, and since my first year at the university, I have begun to try myself in this. When I had not yet graduated from the university, I was offered to become the director of the Technopark at the university, where I began to gain experience working with startups. I studied the work of creating a startup from all sides, both from the side of the startup itself, developing my projects, and working with accelerators to learn all aspects of startup development. I gained experience in the start-up industry in the US while doing an internship there, as well as participating in some of the best accelerators in the US, Europe, and the Middle East. I also managed to work for a medical IT startup producing lingual braces. Having gained diverse experience, I started working on my own project. In 2018, I founded my IT company, Expovision. Initially, it was a small startup that later turned into a company with more than 30 employees. Now our company operates in several industries and includes individual projects within Expovision. We want to build a blockchain company that will make services for people better and easier. The core of our company is the financial sector; for this, we issued our Expo tokens, and around the core, a number of projects united into a single ecosystem: Expocar - An online car dealership where we mainly work directly with car manufacturers and eliminate numerous intermediaries between the factory and the client. We have also developed our own unique 3D configurator for car selection. Edenwise - a P2P platform for international cash transfers. We allow you to quickly and reliably transfer cash between cities and countries. Expovision - An educational centre for the training of IT specialists and a digital studio for the provision of IT services. A couple more projects are under development; we want to create a large ecosystem using blockchain technologies and Expo tokens. Today, most blockchain projects and cryptocurrencies have no practical application either in business or in social life. We want to change this and offer the world products that they can use to improve their lives using advanced technologies. What were your biggest challenges when starting your business? My main challenge was created by myself. I set myself the task of helping young students become professionals, attracted them to internships, gave them tasks and the opportunity to learn, and then they became employees of my company. It was difficult to organise work with an IT team whose average age was 19–20 years old, but in the end, it justified itself. We even opened an educational centre for the training of IT specialists, which has been operating for 3 years, and we take the best graduates into our team. How have you handled success and failure over the course of your career? I never react too emotionally to success; I take it for granted, and I perceive failure as experience and work on mistakes. What strategies do you use to stay competitive in a changing market? Our work is so connected with advanced technologies that we constantly monitor the market and how it changes; most often, we even try to get ahead of it and constantly test new niches and technologies so as not to be among the lagging behind. What motivations drive you to keep pushing forward in the face of adversity? Stagnation occurs in people in two opposite cases. When he gets success and achieves his goals, and when something doesn’t work out for a long time. I have been in both situations. When something did not work out, I convinced myself that hard work would sooner or later yield a result. And when I was successful and relaxed a bit afterwards, I reminded myself of my big goals and ambitions and that I'm far enough away from them. What advice would you give to someone just starting out in their chosen field? Study all the details of the area you have entered, and preferably work at least a little in this industry in order to know the whole kitchen and not make a lot of mistakes. And constantly try to be as active and daring as possible; business does not tolerate patience. How have technological advances affected the way you conduct business or operate your venture? In our company, we use not only ready-made products that are available on the market but also develop our own. For example, for the Expocar project, an online car dealership, we developed a bot that constantly monitors sites with car sales announcements around the world, selects the best offers according to specified criteria, and provides them to the manager. What trends do you see emerging in your industry that are likely to shape its future growth and development? I believe that the blockchain will have the same scale of change for the whole world as the Internet did in its time. It is necessary to follow this trend and prepare for the introduction of this technology in all industries. What have been the most rewarding and difficult aspects of your chosen career or business path? One of the most difficult stages was when I was just starting to make my first projects and they didn’t work out very well. I realised that the problem was that I didn’t have enough experience in these industries, so I began to study them deeper and work in these areas myself. You need to know the market in which you work. Are there any skills or areas of expertise that you think are essential for success in your field? Leadership. I think this is the most important skill. It includes a number of advantages that an entrepreneur cannot do without. How has working remotely or online impacted your business or venture over the past year? I have two sides here. The parts of the projects where there was already well-coordinated teamwork continued to work successfully remotely as well. And the team that gathered remotely had problems with it; it was difficult to establish high-quality work between employees. I came to the conclusion that they need to work together offline, at least for a while, after which online work will be effective. What tips would you like to offer to others who are in a similar position to you but looking to take their careers or businesses further? Networking, networking, and more networking You won't build a great company without it, and to do good networking, you need to be active and participate in various events.

Exclusive Interview of Pasquale Davide, of HRCoffee. Edited by Powered Magazine Pasquale Davide de Palma is expert in Industrial and Organizational Psychology, Social Recruiting and Social HC. Pasquale's interests are focused on human capital management, he has a degree in Industrial and Organizational Psychology from the University of Bari, and has studied at MELIUSform Business School and Spegea Business School, Italy. Tell us about yourself and your business. I Pasquale Davide, started HRCOFFEE, a part of Exprivia SpA and an IBM business partner, specialises in HR tech innovation. Established in 2018 in Molfetta, Italy. HRCOFFEE became a finalist at the World Open Innovation Conference (WOIC) at the University of California, Berkeley, and was recognised as "one of the best global startups. Today, the HRCOFFEE SaaS solution is used by well-established companies operating across borders, including ID Logistics Spain, Lundbeck Italia SpA, IEEE, and Barilla SpA. Everything we do is based on the fundamental idea that people are the heart of any organisation. Employees are not just "numbers" but active actors in the organisational value-creation process. We firmly believe that when people are in a state of well-being at work, they can build positive relationships with others, realise their potential, develop creativity, and make meaningful contributions. Thus, we advocate the importance of the social aspect of ESG, including professional development, employee welfare, diversity, and inclusion. In 2021, HRCOFFEE was awarded the Family Audit accreditation for its high standard of employee well-being policies and practises. What does HR Coffee actually do? HR Coffee has developed two platforms: The HRCOFFEE Platform, which includes three elements of digital HR: traditional HR, social HR, and people analytics, is useful for those organisational leaders and HR strategists who want to create and strengthen internal communication, employee engagement, and cognitive analytics projects. This is a bottom-up platform, so a people strategy process is needed. This platform uses IBM Watson. The second platform is Splash, a low-cost platform that helps HR managers gain a good understanding of people analytics and apply it in their practise. Splash uses ChatGPT, an AI-powered tool that helps to interpret data with ease and provide actionable recommendations to successfully manage employees. Thanks to the use of artificial intelligence, fill-gap processes can be developed. What strategies do you use to stay competitive in a changing market? HRCOFFEE remains competitive through continuous learning and development and an understanding of the changing needs of customers. We focus a lot on training our team internally, conducting market research, and advancing technology. Every three months, we conduct focus groups and organise events to generate discussion and gain feedback. This approach helps us to look critically at our two platforms, improve them, and develop them further, as well as stay informed about customer needs. Curiosity drives innovation, and at HRCOFFEE, we value curiosity. I believe that being curious and open to new ideas is important for organisations to stay competitive. What motivations drive you to keep pushing forward in the face of adversity? When I started taking my first steps in the world of using data applied to HR practise, it was 2002. It was my first year of university, and I was fascinated by the world of business psychology. At the time, only a few talked about using data in companies. I remember that I was fascinated by books written by Dr. Jac Fitzenz. I met Professor Dean Spitzer, Frank DiBernardino, Salvatore Falletta, Fermin Diez, Sandeep Apte, and of course Nigel Nicholson. I was fascinated by the use of cognitive data in the quantitative world; back then, the indexes were mainly quantitative, and I remember that Dr. Jac urged me to go ahead, to study, but above all, to be curious. Today I feel very grateful and want to say thank you to all those fantastic people who shared their knowledge with me, because it was the real strong motivation. I have always felt in search of what I find today in HRCOFFEE, a startup whose drive is curiosity. So, if I had to advise anyone entering the world of HR technology, I would tell them that the most important thing is not to forget that you need to be curious, because to be innovative, you have to be curious. In the word "innovation, there is an extraordinary word: "action. The action to innovate is the most important process for HR, and this starts with curiosity. And this drives me to keep pushing forward in the face of adversity. How have technological advances affected your life? Technological development must not be stopped. We should not be afraid of it; we must govern and manage it. We must learn to surf the waves of innovation, and as I said, we do this by remaining curious. HR deals with people. It deals with the needs and dreams of those who work within organisations. If we are afraid of technology and its progress, it means that we will end up no longer being citizens of the world; we will put ourselves in a ghetto, and organisations die in ghettos because the soul of the company is missing. What trends do you see emerging in your industry that are likely to shape its future growth and development? I think the world is changing. Today, the most important trend is data. The data will greatly influence the next decade. I think the problem will not be technology or artificial intelligence. I believe that the real problem will be the ability of HR to identify, in a world of confusion, the real and useful data points for the people strategy. I think it's a historic moment—HR is preparing to become strategic for the business, and this is the first time in history. We are facing a revolution of organisations, a sort of small industrial revolution, where HR will be strategic but will need to have tools and instruments such as the people strategy and a co-programming document on corporate strategy. I will give an example. It will be strategic to understand that talent is no longer static but dynamic and therefore in transition; it will be strategic to analyse the individual leadership of people; it will be important to work on individual worker development plans; and it will be essential to move on to the concept of the corporate community. In short, we are facing an epic moment because technology will be able to support many of these processes. Here I see an important growth in the world of engagement and connectivity. Clearly, this can be supported by analytics platforms where HR can develop their training because the problem is not using standard platforms but being able to customise your own people report analytics to understand organisational trends. So to conclude, I also see a need emerging to deepen people analytics processes, and this is the first time in the past 18 years. Are there any skills or areas of expertise that you think are essential for success in your field? I think the passion for organisational processes is crucial for the HR Tech world, but above all, the love for one's work, the strong ethics to be applied, and the striving for success We always need to remind ourselves that we work in a world of people and that we are at the service of the organisational process. We are the balance sheet of the organisation, and because of this, we must have a lot of humility. What problems does the world of human capital management face today? In my university years, I imagined a bottom-up management system of HR processes through data, then I imagined it through a system that I called the People Performance Plan. If you think about it, these three words indicate the present, the past, and the future of organisational processes. Over the years, I have become convinced that the main problem of what is now called "people analytics" is basically the confusion created by data, the enormous amount of data, and the difficulty of knowing how to use it. For this reason, I created a sort of training platform: a technology coach who helps HR professionals understand which data points to choose, why to choose them, and how to improve processes. The second problem I've noticed over time is the ability to read and interpret these data, and we do this today through the use of artificial intelligence. Today, we use artificial intelligence (IBM Watson and ChatGPT), which helps interpret data by giving interpretation suggestions. That is why I believe that HRCOFFEE technology is useful to the HR world because, through social organisation processes and data analysis processes, it helps to understand and gain insights from corporate knowledge! Knowing that the evolution of organisations is determined by the development processes of creativity How is remote or online working impacting the HR world? I believe we are facing an important organisational pivot point. The experience brought by the COVID pandemic has made us aware that today's physicality of the workplace can fail and has given us the awareness that technology is a strategic tool for developing the organisation. However, this produces some important reflections, such as: Organisations must choose the technology to use to enable work. This means that the IT team and the HR team must talk to each other and collaborate to understand the needs and requirements. Attachment to work dimensions—physical spaces and team members could be lost, and therefore HR must develop engagement processes through important internal communication. The use of analytics becomes strategic because it serves to understand the organisation's trends. We must not be afraid to face managerial uncertainties. Is there anything else you would like to share with our readers that we haven't already discussed? Yes, let me recommend a free online webinar that we will be running on June 27 where we'll talk about the importance of people analytics for everyone. This is a very important and strategic topic, and you can learn about it from the top researchers and practitioners in the field of people analytics. We have also created a blog section on our site, hrcoffee.us. It's a space open to everyone; anyone who wants to tell their business story can do it! Through our blog, we would like to share knowledge and expertise with the broader community and contribute to the improvement of the world of work.

Exclusive Interview of Steve Madincea of Fantastec Sports. Edited by Powered Magazine In the ever-evolving landscape of sports technology, few individuals have made as profound an impact as Steve Madincea. As the Managing Partner of Fantastec Sports Technology Ltd., Steve has pioneered groundbreaking solutions that are transforming the way we engage with sports. With a deep passion for both sports and technology, Steve has bridged the gap between these two worlds, introducing innovative platforms and experiences that enhance fan engagement, athlete performance, and sports business operations. In this exclusive interview with Powered Magazine, we have the privilege of diving into the dynamic world of Steve Madincea. Tell us about yourself and your business. I Steve Madincea, started my current business Fantastec Sports Technology with my business partner Simon Woollard in 2018. We identified few sports enterprises were using technology effectively to engage with the massively growing digital first sports fan base. What were your biggest challenges when starting your business? The greatest challenge was convincing many within the sports sector of the upside they could have by focusing on emerging digital sports fans. They mostly thought of engagement as in-stadium and were just learning about the powers of social media. When we demonstrated our various MVPs, they were blown away, and I think many of the products were probably over their heads. How have you handled success and failure over the course of your career? The exact same! Don’t let your ego get too big when you have success, nor should you allow yourself to get too low when failure occurs. Instead try and enjoy the challenges every failure brings. What strategies do you use to stay competitive in a changing market? We employ multiple strategies to stay competitive in our rapidly changing market. The first thing we do is have constant dialogue with current and future customers to understand what is on their minds. The second is to keep an open mind to the various solutions coming onto the market. Never “pooh-pooh” a competitor’s approach or product. Instead, try to understand it and see what learnings you can get from their perspective. What motivations drive you to keep pushing forward in the face of adversity? Whenever we get great DMs or email notes from fans, which is quite often, we know all of our hard work is paying off. That’s why we share all customer input far and wide throughout our team. What advice would you give to someone just starting out in their chosen field? Never join something where you know all the answers. The professional challenge of looking for the right answer to customer issues can rarely be beat. Pushing yourself and learning new skills are equally motivating. How have technological advances affected the way you conduct business/operate your venture? Almost every day we discuss new tools and tech that can help us serve our customers better. During a recent AI workshop, we uncovered four distinct areas where we could apply AI and/or machine learning to make our products, features, and processes better. In what ways has customer feedback/response influenced how you prioritize goals/objectives for your business/venture? Customer feedback has been our backbone from day one. But you must understand that different customers like to engage in different ways. While Discord was popular for a long time, hardcore crypto enthusiasts embraced it, chasing away many authentic sports fans. So, we have tried to create varying feedback and engagement platforms for different constituencies. What trends do you see emerging in your industry that are likely to shape its future growth and development? As Web3 opportunities emerge, it quickly becomes evident that there are more solutions to customers problems this year than there were last year. So our product has quickly evolved and now offers more utilities than it did just six months ago. I think that rapid responses to sports fans needs will continue to accelerate change for us and others. What have been the most rewarding and difficult aspects of your chosen career/business path? The most rewarding by far has been having a hand in developing bright young people. It is so great to watch them grow and then go on to bigger and better things for themselves than they ever imagined. Maybe the most difficult are the people who don’t want to change. They are often older. They don’t feel the need or the desire to re-invent their working ways, and that is kind of sad. Are there any skills or areas of expertise that you think are essential for success in your field? Keep an open mind and never stop learning. When you work at a pioneering enterprise like Fantastec you must be open-minded about any solution as things have been and will continue to change so quickly. How has working remotely or online impacted your business/venture over the past year? I am going to go on record and say that remote working is overrated. As someone who has had horrible commutes, I get the novelty of exchanging that commute for some extra “me” time. But all great businesses were built by teams. Teams are in direct conflict with me. We may never go back to five days per week in a big city office. But I think full remote working will ultimately become known as a fad like the Rubik’s cube! What tips would you like to offer to others who are in a similar position to you but looking to take their careers/business further? Get out and engage with people. There is so much wisdom in the world, and it is yours and there for the taking. Through my formative years, I created a “mantra” where I wanted to learn something new from every person I met. Sometimes it is something bad about their working practises, but at least I learn it! People are what make business fascinating, and only by meeting with them can you truly learn. Is there anything else you would like to share with our readers that we haven’t already discussed? All entrepreneurial businesses are tough, and they should be, or else everyone would be doing them. You will have setbacks. Don’t dwell on them. Instead, deal with them, learn what you can, and move forward. Never ever stop moving forward as a professional, as a team, or as an enterprise. Constantly moving forward is at the epicentre of your professional growth.

Exclusive Interview of Judy Xu of Balance Group. Edited by Powered Magazine In this exclusive interview with Powered Magazine, we delve into the inspiring journey of Judy Xu, exploring her unique insights, her transformative coaching techniques, and the profound impact she is making in the lives of her clients. Prepare to be enlightened and inspired as we uncover the wisdom and expertise of Judy Xu, a driving force behind personal and professional transformation. Tell us about yourself and your business. I’m Judy Xu. I am the owner of the Balance Health group of businesses and a transformational coach and healer, dedicating my life to serving others. After a long corporate career, I decided to change and seek out my soul’s purpose, and I have stayed very aligned with that ever since. Today, I am a transformational coach for senior executives and entrepreneurs. I bring together Western wisdom and Eastern traditions and integrate coaching and healing modalities like Shamanism, Buddhist psychology and hypnotherapy, numerology, and others to bring deep healing and transformation to my clients. My business, Balance Health, is another expression of my desire to be of service. I often stress to the team that our vision is really to support people to heal, grow, and find bliss. We have very experienced master healers to holistically support our clients, and we are bringing these approaches to the corporate world, where we facilitate corporate wellness events and promote conscious leadership. How do you think about strategy in a changing market? For me, my main focus is on what I would really like to create and how I can master my craft. This is why I’ve learned from the best people in the industry over the years. I studied with some of the world’s best executive coaches, such as David Peterson, former Chief Coach at Google, or Claire Zammit, on transformational coaching and female power. I learned from teachers, pioneers, and masters in Shamanism, Akashic records, and Buddha psychology. Learning is followed by practise. I have coached many clients over the years and developed my own methodology and system for supporting my clients. And I am on a never-ending journey of learning and growth, not only for me individually but also for us as a business. As an example, one of my female coaching clients is the Asia CEO of a large financial services firm. She relished the coaching as a perfect combination of high quality executive coaching and spiritual growth that allowed her to grow and realise her full potential. Her feedback and journey opened my eyes to the unique value that I can provide in this market: to deliver more than just regular executive coaching, helping my clients holistically, at a deep personal level, and raising their consciousness as leaders. What trends do you see emerging in your industry that are likely to shape its future growth and development? Over the last 15 to 20 years, we have seen a lot of growth in the segments of personal development, coaching, and wellness. At the same time, our customers are also becoming more sophisticated. They are not only looking for straightforward success but rather for more: personal fulfilment, purpose, meaning, feeling fulfilled, fully realising their potential, and wanting to be fully alive. This level of self-actualization requires very deep support, which is not easy to come by. At the same time, our clients are also looking for a more holistic approach. Many are seeking to truly understand the connection between the physical body, mind, emotions, and spirituality to improve their wellness and day-to-day performance. Even in the corporate and leadership worlds, we see the yearning of people to grow holistically, improve their mental fitness, and stay interested in mindfulness. On this basis, I launched a mental fitness programme for high performance executives and entrepreneurs that has been very welcome and successful, delivering great results to C-Suite executives who want to reach their full potential and stay mentally fit during challenging times. What have been the most rewarding aspects of your chosen career? The most rewarding aspect is seeing the success of our clients. We are very close to them, so we can feel their joy and celebrate with them when they overcome difficult patterns and are able to create a very successful life. There is nothing better than hearing that one of our clients finally got that desired promotion or managed to publish that book they always wanted to write. For our business, one of the most fulfilling events is when we see emails from our clients who had fertility challenges, sending us photos of their sweet, cute newborn babies. It makes all of our hearts melt with happiness and gratefulness that we were part of the journey. Are there any skills or areas of expertise that you think are essential for success in your field? The demands on coaches today are very different compared to 10 years ago. Clients are looking for more than direct success; they are looking for a deeper level of fulfilment and demanding real transformational results. The traditional way -oriented, action oriented executive coaching—is not able to deliver the necessary results. A deeper skill is needed. That deeper skill should be able to go to a deeper identity level—the level that resonates with the whole core stories of what people tell about themselves or about life in general. The deeper skill should be able to identify the psychological roots beneath it to transform their core beliefs. Before you know it, you might find out that your client has traumas that are limiting his core beliefs and blocking him from reaching his goals. The deeper skill must be able to identify how to heal the client from this psychological root and implement better actions so the new goals can be reached. Coaches need to have the capability to look at a person’s life holistically—looking at their physical, mental, emotional, energy, and spiritual aspects and heal the imbalances that they can find. Oftentimes, an imbalance happening at the spiritual-energetic level that is not being addressed ends up as an issue at the emotional level. If it is still not addressed at that level, it will manifest at the physical level, and so on. We need to have a deeper understanding of what is happening in the person’s life to see the patterns and resolve them more easily. How have you handled success and failure over the course of your career? One of the important things that anyone should learn is how to take a very neutral perspective on success and failure. We should not be attached to success. In the same way, we should not avoid failure. To me, failure is a process towards success, and in that sense, there’s really no such thing as failure. I learned to understand more about who I am, what my calling is, and how I can improve things and be of service to others. “Your life is not about you; it's about everybody whose life you touched and the way you touched it. “ What advice would you give to someone just starting out in their chosen field? I would sum it up in three things. Be very very clear of what is your intention, what is your vision, what is your purpose. Ask yourself 5 times why to go deep and to become super clear of what your purpose is and help you to go forward even in challenging times. Use your imagination and intuition to think big, to dream big and to really feel and sense what’s the real highest possibility that you can achieve. Embrace it as if you have already created that future. Future is not something out there. Future is something that you can already embrace now. Take your personal growth seriously. For the readers who are entrepreneurs and business owners, take your own personal growth very seriously. Often what you see on the outside (external conflicts) is a manifestation of what is happening on the inside (internal conflicts). You need to look inward to know what needs to be worked on. Inner work allows you to see external business challenges in a different perspective, and hence you will naturally handle challenges with more ease. Is there anything else you would like to share with our readers that we haven’t already discussed? We all have great ambition and potential. But remember that we can only perform at our best when our own needs—physically, mentally, emotionally, and spiritually—are fully met. That is the only time that we can serve in a very neutral space and really be of true service to others. I wish you all the best in your own journey of creation, your own journey of growth, and your own journey of service.

Inclusive leadership is essential for innovation. A diverse team of people with different perspectives and experiences can generate new ideas and solve problems creatively. However, to create an environment where everyone can contribute, leaders must be aware of their biases and assumptions and consciously try to include everyone in the decision-making process. By valuing diversity and fostering inclusion, leaders can unleash the creativity of their teams and spur innovation within their organizations. Defining inclusive leadership and its benefits Inclusive leadership is essential for leading teams and organizations in the 21st century. It seeks to cultivate an environment of belonging and connection in which all members are seen, heard, and engaged. Inclusive leadership fosters trust, sustainability, creativity, productivity, innovation, and knowledge sharing. It prioritizes equitable solutions for decision-making and encourages open communication between members of diverse backgrounds with different points of view. Ultimately, inclusive leaders create a strong culture where everyone has opportunities for growth and development. By leveraging each individual's unique experiences and perspectives within a team or organization, benefits such as increased efficiency, proactive problem-solving, and greater engagement from team members can be realized. The business case for inclusive leadership Inclusive leadership has become a keystone for successful businesses in the present day. It goes beyond simple diversity and inclusion initiatives. Rather, it involves creating an organizational culture that actively encourages respect and collaboration amongst members from various backgrounds. As well as promoting better internal morale, this type of leadership can help to form strong relationships between your business and its external partners, creating a more robust network for growth. Empowering those traditionally not in positions of power to take part in decision-making has been shown to provide perspective, increase creativity and foster innovation - resulting in a more productive and profitable environment. Thus, the business case for inclusive leadership is clear: companies that embrace it will emerge as stronger leaders within their respective sectors. How to foster an inclusive environment within your team or organization Creating an inclusive environment at work is essential for an efficient, productive workplace. By establishing ground rules of mutual respect and encouraging diversity of thought, managers can foster a nurturing, welcoming atmosphere that values all voices. Taking the time to get to know team members and fostering collaboration rather than competition between coworkers will go far towards developing a safe space for everyone in the organization. Additionally, ensuring everyone has access to resources necessary for growth and development, such as mentorship programs or workshops on different skill sets and topics, is essential. Showing appreciation for other cultures allows team members to bring the best of their experience into the workplace, leading to increased creativity and innovation in problem-solving. Taking steps to ensure inclusion will benefit everyone in the company while ensuring every member feels heard, respected, and valued. Examples of successful companies with diverse and inclusive cultures Companies looking to cultivate diverse and inclusive workplace cultures have succeeded in various ways. For instance, some organizations have emphasized developing unconscious bias training for their entire workforce and investing in regular review processes that empower employees at all levels. Companies like Google and Microsoft have incorporated these methods while committing to the financial investment of resources towards creating supportive environments where individuals can feel accepted and comfortable sharing their perspectives. Ultimately, operating with such commitment to meaningful diversity is essential for any organization hoping to foster strong team dynamics, build trust between staff members, and increase creativity within their ranks. Tips for building an inclusive organization from the ground up Creating a welcoming and inclusive workplace can feel like an uphill battle, but there are strategies employers can use to make progress. Small actions like fostering diverse recruitment strategies, training on unconscious bias, and creating opportunities for employees of different backgrounds and perspectives to interact with each other help lay the foundation for a culture of inclusivity. Regularly assessing processes, policies, and tools for their impact on diversity is another excellent way to create a workplace where everyone feels valued. Employers should also strive to address persistent behavior issues when they arise to maintain workplace equity. By building these practices into an organization from the ground up, businesses can create cultures of inclusion that will benefit them greatly in both the short and long term. If you’re looking to build a more diverse and inclusive organization, starting with strong leadership is essential. Inclusive leaders create a better environment for all employees and see tangible business benefits. By understanding what makes an inclusive leader and fostering that same behavior in your team, you can build a more diverse and successful company from the ground up.

In today's business world, there are countless different leadership styles. So how do you find your own personal style? Understanding yourself and others around you and taking the time to experiment and grow. In this post, we'll explore how to develop your personal leadership style so that you can find your voice as a leader. Read on to learn more! Define what leadership means to you Leadership means identifying what needs to be done in any situation and motivating and inspiring the team to help complete the task. The leader's ultimate goal should always be to ensure their team's success by providing guidance, support, and resources as needed. The leader needs to set a strong example by taking the initiative whenever appropriate to create an environment where others feel comfortable taking risks and stretching themselves in pursuit of goals. Leadership doesn't begin and end with one person, though; everyone has a role in fostering a culture of collaboration surrounding success. Identify the different leadership styles and which ones resonate with you Leadership styles come in various forms, each unique and tailored to the individual in question. The four leadership styles are authoritarian, participative, delegation, and persuasive. Authoritarian leaders are typically seen as direct managers who dictate what followers should do without explanation. Participative leaders understand the importance of team input and decision-making and make their teams feel respected through open dialogue. Delegative leaders hand responsibility off to their teams to autonomously handle tasks while still being closely managed. Finally, persuasive leaders are convincing and seek to ensure that every team member supports their vision. Personally, I find that a combination of participative and persuasive leadership is the most effective style for me personally as it gives my team room to contribute while also promoting unity under the same objectives. Understand your values and how they contribute to your personal leadership style. Understanding your values is the first step to becoming a leader. When we know what matters to us and our core values, we can use those beliefs to guide us in making decisions and taking action. Knowing this can also help build self-confidence and create a strong sense of purpose. Our values shape how we view the world, interact with others, and have leadership styles. For example, someone who values kindness might be a more collaborative leader than someone who places greater importance on results. Understanding our values allows us to be more explicit about what kind of leader we want to be and find creative ways to inspire success for ourselves and those around us. Develop a clear vision for your future as a leader A clear vision of where I want to be as a leader is an essential motivation for striving and achieving. As I grow and learn more, leading others toward a worthwhile goal becomes more exciting. My vision for my future as a leader involves being a uniting force that brings the needed change and opportunities to my organization. With this in mind, I will focus on fostering good relations and finding innovative solutions. Moreover, I aim to help build trust, success, and mutual respect while leveraging diverse resources to reach positive outcomes. This will put me in the best position to effectively lead my team into the future. By creating a strong mission that acknowledges all stakeholders involved, I hope to create long-term success. Find your voice as a leader and communicate confidently and effectively As a leader, the ability to find your authentic voice and use it confidently and effectively can set you apart from the pack. Communication is a key part of successful leadership, and speaking with clarity and assurance will show your peers, subordinates, and bosses that you can lead. It also makes individuals more likely to trust you as a leader since they feel confident in your ability to steer them in the right direction. Even if you don't feel like an expert on a particular topic, clear communication can make all the difference in how your message gets interpreted by those around you. Take the time to develop what works best for you so that your voice has power when communicating with others. Be open to feedback and continuously grow as a leader Staying open and receptive to feedback throughout your career is important as a leader. Not only will the feedback help you identify areas of growth, it can also help you uncover elements of your leadership style that are successful. Understanding both the good and bad moments will make it easier to focus on refining and improving your abilities. If you stay open to constructive criticism and use it as an opportunity to learn, you can continuously develop as a leader while minimizing repeating past mistakes in the future. With this approach, you have the power in yourself to reach greater heights faster and create a significant impact in whatever role or organization you are part of. Leadership is a complex and multi-faceted topic, but it boils down to a straightforward question: how do you want to lead? Defining what leadership means to you is the first step in understanding your personal style and finding your voice as a leader. From there, you can develop a clear vision for your future and start taking steps toward becoming the leader you know you can be. Continuous growth and improvement are essential for all leaders, so remember to seek out feedback and stay open-minded about different approaches. These six tips should help start your journey to becoming an effective leader.

Discovering inner peace can be a difficult journey but necessary for achieving mental harmony and personal growth. We all have moments of stress, anger, sadness, and frustration. But with the right strategies in place, it's possible to progress toward finding lasting inner peace and contentment. Here are ten strategies for achieving mental harmony to help you start: Get organized: A cluttered space can equal a cluttered mind. Take some time each day to straighten up your surroundings and eliminate anything you don’t need. Set priorities: Trying to do everything simultaneously is a recipe for stress. List what’s most important and focus on one task at a time. Simplify: The more complicated your life is, the more stressed you’ll be. Try to streamline your schedule and commitments to make things easier on yourself. Exercise: Physical activity is a great way to relieve stress and boost your mood. A brisk walk, run, or workout can improve your mental state. Relax: It’s important to take some time each day to unwind and relax. Whether it’s reading, taking a bath, or meditating, find something that helps you relax and stick with it. Connect with others: Spending time with loved ones can help reduce stress levels and promote feelings of happiness and well-being. Help others: Doing something nice for someone else can help take the focus off of your own problems and make you feel good at the same time. Laugh: Laughter really is the best medicine when it comes to stress relief. Spend time with friends, watch a funny movie, or read a humorous book to lighten your mood. Practice gratitude: Be thankful for the good things in your life, no matter how small they may seem. Focusing on the positive can help reduce stress levels and improve your outlook on life. Get enough sleep: Lack of sleep can make you irritable and stressed out during the day. Finding inner peace is a journey; it takes time to develop healthy strategies that work for you. It’s important to be patient with yourself and not expect immediate results. With practice and dedication, you can achieve mental harmony and contentment in your life. Good luck on your journey to discovering inner peace.

Making decisions can be stressful. We often second-guess ourselves, wonder if we're making the right choice, and worry about the consequences of our decisions. This stress can lead to indecisiveness and poor decision-making. But there is hope! Meditation can improve decision-making by reducing stress and increasing focus and clarity. So next time you're feeling overwhelmed by a decision, take a few minutes to meditate and see how it can help you make the best choice for yourself. Meditation is an ancient practice that has been used for centuries to cultivate a clear and balanced state of being. It focuses on quieting the mind and allowing our bodies to relax, allowing us to reconnect with ourselves and those around us. Meditating regularly improves our mental clarity, reduces stress levels, and deepens our sense of inner peace. Regular meditation practice can also help us gain an increased understanding of ourselves, increased physical energy levels, improved concentration, greater overall health and vitality, and a stronger connection to life as a whole. Meditation has been shown to provide a number of mental and physical health benefits, including improved decision-making skills. By taking the time to meditate and focus on the present moment, practitioners are able to quiet their inner chatter, allowing them to approach decisions with greater clarity. Studies have found that meditating regularly can help you develop focus, reduce anxiety and stress, sharpen your attention span, and increase self-awareness. People who practice meditation gain deeper insight into their own feelings about specific issues as well as the potential outcomes of their decisions. Meditation can also better understand yourself - what behaviors or triggers lead you to make poor decisions - and help you develop long-lasting solutions for better decision-making. Meditation can be a great way to relax and combat stress, but if not done correctly, it may become counter-productive. To reap all the benefits of meditating effectively, start by finding a comfortable spot with minimal distractions and setting a timer or alarm for your session. When beginning your meditation journey, start small, maybe just 10 minutes a day at first, so you don’t get too overwhelmed. Then come up with a method that best works for you - focusing on your breath, counting down from 100 etc.; this makes sure your meditation routine is sustainable and becomes something enjoyable you look forward to. Lastly, remember that ‘straightening the back’ doesn’t mean sitting on the floor in perfect position; leaning against a wall or even lying down can work just fine too! Any posture that allows you to remain alert yet still be comfortable can be ideal for successful and fruitful meditation sessions. With the daily grind and stress of modern life, it can be challenging to find relief. Meditation effectively reduces stress, improves our mental and physical well-being, and calms the mind. To reduce stress through meditation: Start by setting aside a few minutes each day to dedicate to relaxation. Find a space where you feel comfortable letting go of distractions and focusing on your breath. Don't worry if your mind wanders: gently bring your attention back to the present moment. Relaxing imagery, such as a peaceful beach, can help ease anxiety; this visualization will help train your brain to stay in the present and not dwell on past or future worries. Meditation is about finding peace within yourself; it may take time and practice, but committing just a few minutes daily to meditate can transform your mindset and outlook on life.

Meditation has been practiced for thousands of years to achieve inner peace, clarity, and enlightenment. One form of meditation that has gained popularity in recent years is Vipassana meditation. This ancient practice originated in India more than 2,500 years ago and has since spread to many parts of the world. Vipassana meditation is a technique that involves observing one's thoughts, emotions, and bodily sensations without judgment or attachment. Its goal is to deeply understand the nature of reality and the impermanence of all things. By cultivating mindfulness and awareness through regular practice, one can gain insight into the workings of the mind and develop greater clarity, concentration, and equanimity. If you're new to Vipassana meditation or are curious about this practice, here's a beginner's guide to getting you started: A Beginner's Guide to Vipassana Meditation Find a Suitable Retreat Center or Teacher The best way to learn Vipassana meditation is through attending a retreat centre or finding a qualified teacher to guide you. Many centres worldwide offer residential retreats ranging from several days to several weeks. These retreats provide an immersive environment where participants can entirely focus on their practice without distractions from daily life. It's important to research different centres and teachers before committing to one. Look for reviews from previous attendees, check their credentials, and ensure they follow authentic Vipassana teachings. Establish a Daily Practice Routine Once you've completed your first retreat or have received guidance from a teacher, it's essential to establish a daily practice routine at home. Regular practice is key to developing mindfulness and awareness over time. Start with short sessions of 10-15 minutes each day and gradually increase the duration as you become more comfortable with the practice. It's helpful to set aside a dedicated space in your home for meditation where you can sit comfortably without distractions. Focus on Your Breath In Vipassana meditation, focusing on your breath is often used as an anchor for your attention. Begin by observing your breath as it enters and leaves your nostrils or abdomen without trying to control it. As thoughts arise (which they inevitably will), acknowledge them without judgment or attachment and gently bring your attention back to your breath. Observe Your Thoughts and Emotions You'll notice patterns in your thoughts and emotions as you continue the regular practice. The goal is not to suppress them but to observe them with curiosity and non-judgmental awareness. By becoming aware of our thoughts and emotions in this way, we can develop greater insight into our habitual thinking patterns that may be causing stress or anxiety in our lives. Practice Gratitude Gratitude is essential to Vipassana meditation as it helps cultivate positive emotions like joy, contentment, and compassion towards oneself and others. Take time during your practice sessions or throughout the day to reflect on what you're grateful for in life - no matter how small it may seem. Be Patient With Yourself Remember that Vipassana meditation takes time and patience - there are no quick fixes or shortcuts when developing mindfulness skills. Be kind and patient with yourself as you navigate this journey towards greater inner clarity - celebrate small victories while remaining committed to regular practice over time. In conclusion: Vipassana meditation offers many benefits for physical health, mental well-being, and spiritual growth - including increased clarity, concentration & equanimity; reduced stress/anxiety levels; deeper insights into self-awareness/habitual thought patterns; improved sleep quality/immune function etc. To get started with this ancient form of mindfulness-based training: Find a suitable retreat centre/teacher; Establish a daily routine; Focus on the breath; Observe thoughts/emotions; Practice gratitude; Be patient/kind with yourself With regular commitment & dedication over time anyone can discover inner clarity through practicing vipassana techniques!

CEOs are under pressure to deliver results. They need a team that can execute and produce results. But how do you build a high-performance team? In this post, we will explore lessons from successful CEOs on building a high-performing team. We will also look at common CEO mistakes when building their teams. By the end of this post, you will better understand how to build a high-performance team to help your business achieve its goals. The importance of having a clear vision for your team It is essential for team members to understand the ultimate goal they are striving towards. With a clear vision, teams may be able to prioritize tasks, leading to clarity and a lack of focus. A unified vision keeps all team members motivated; it communicates what success looks like and shows them the milestones they need to reach to achieve it. This allows team goals to remain consistent and drives progress together. Having a clear vision also helps build trust among teammates since they know everyone is dedicated to the same challenge and working in pursuit of a shared outcome. Establishing and expressing a clearly-defined vision from the outset will help your team stay on track as you navigate any rifts or challenges that might arise in achieving that goal. The role of the CEO in setting the tone for the team The role of the CEO in setting a successful tone for the team is essential to any organization. A CEO must embody their company's values, lead by example, and inspire their team to strive for greatness. They should also be a reliable source of guidance and reassurance during times of difficulty. An effective CEO knows how to communicate to their team with clarity and passion--inspiring them to take ownership of their job and take pride in their achievements. Moreover, transparent decision-making and access to the latest technologies are two ways a CEO can keep morale high and create a culture of collaboration, innovation, and productivity. Ultimately, it's up to the CEO to set the tone; a strong leader can make or break a team's success. How to build trust within your team Building trust between team members is essential for any successful team, but achieving it can be challenging. An effective way to build trust is to foster a spirit of open communication within the group that gives everyone an equal opportunity to share their ideas, regardless of their position in the organization. Additionally, it is crucial to create an environment that encourages individual members to share both strong and weak points so they feel comfortable taking risks and voicing disagreements. At the same time, you should guard against a culture of criticism among your team, instead focusing on giving constructive feedback that leads to positive solutions and further trust-building. Finally, by providing each other with emotional support in place of judgmental criticism, team members will begin to feel safe in trusting each other. This trust can pave the way for greater collaboration and productivity. The importance of effective communication within the team Good communication is essential for any team to be successful; it helps members better understand their roles, set expectations, and foster collaboration. When a team communicates well, everyone shares and works together to achieve the same goal. Team members can use effective communication to build trust and create a respectful atmosphere. Effective communication can also help develop problem-solving skills in team members, as each person can voice their ideas with clarity and confidence. In short, teams become much more efficient when all their members clearly understand how to communicate effectively. How to handle conflict within the team Managing conflict within a team can be challenging, but it's essential for effective communication and collaboration. The key is to approach the issue without any blame or judgement objectively. Employees should discuss their issues openly and honestly, identifying the source of the conflict to find a satisfactory resolution for everyone involved. Communication skills such as active listening, using positive language, and being willing to compromise are essential when addressing workplace conflict. It's important to focus on problem-solving and look down the line at prevention methods that could help preserve relationships after reaching a solution. With open minds and respect for differing perspectives, teams can work together in harmony despite the conflict. Tips for creating a high-performing team Crafting a high-performing team is a challenging task. It begins with assembling a group of people with the right skills, experience, and personalities. Once you have created your team, building relationships and fostering trust is important, so your team members feel comfortable relying on each other. Creating an environment where creativity and innovation can thrive is essential for maximum performance. Clear communication and collaboration between team members are also crucial to achieving successful results. Lastly, leadership should focus on empowering their associates; when given ownership over their work, team members are more likely to take the initiative and help drive the team's success. Putting these tips into action will help you lead a high-performing team! A successful team is built on a foundation of trust, open communication, and a shared vision. As the CEO, it’s your job to set the tone for your team and ensure everyone is working towards the same goal. If you can, you’ll be well on your way to creating a high-performing team. Thanks for reading! I hope these tips help you build a fantastic team of your own.

Leading a team through tough conversations can be one of the most challenging aspects of being a manager or supervisor. However, difficult conversations are essential to maintaining a productive and positive work environment. By navigating these conversations effectively, you can become a more effective leader and help your team thrive. Here are some tips for leading/navigating difficult conversations with your team: Define the purpose of the conversation - what do you want to achieve by having this talk? This conversation aims to devise a plan of action that will lead to mutually beneficial outcomes. The goal is to develop strategies and strategies for improvement so everyone can feel confident about achieving their desired results. We want to ensure that all parties involved have a positive experience and can contribute ideas and solutions. This conversation is an opportunity for collaboration, creative problem-solving, and identifying potential challenges as we work together toward our common goals. Choose a time and place that is comfortable for both parties involved When scheduling a meeting, it is important to choose a comfortable time and place for both parties involved. Considering their respective workloads and potential transportation or accessibility issues should always be a primary focus. By finding a location that is easy for both parties to access, ideally, with convenient public transportation, time management will become more straightforward, and the risk of arriving late can be avoided. These steps might seem like small details, but they can make all the difference in ensuring effective progress rates during each session. Be clear and concise with your words, and avoid making assumptions about what the other person knows or doesn't know Clear, concise communication enables practical problem-solving, successful goal achievement, and efficient collaboration. Avoid assumptions when communicating with others whenever possible, as it can be difficult to infer the full meaning of a message or fully understand its implications without context. Instead, take the time to explain yourself clearly and provide sufficient detail so that all parties involved can understand your perspective and leverage the information effectively. Conflict can arise from misunderstandings or miscommunication; to reduce their likelihood, it's important to ensure that your words adequately convey the intended message. Listen actively to what the other person has to say and resist the urge to interrupt Listening actively is essential in any healthy conversation. Taking the time to truly understand what the other person is saying and respecting their legitimate feelings and thoughts can be an invaluable part of communication. Resist the urge to interject and instead focus on absorbing the presented information; considering counterpoints and formulating opinions can always come later. Doing so will show respect and create a constructive environment conducive to progress. Be respectful of the other person's opinion, even if you disagree with it In any conversation or debate, it is important to remember to respect the other person's opinion. This means listening to what they say and understanding their point of view, even if you disagree. Respect for others can often create an atmosphere of openness and understanding, leading to productive dialogue and even greater mutual understanding. By taking a respect-based approach when discussing differing opinions, we can ensure that our interactions remain positive and beneficial for everyone involved. Seek common ground, and look for ways to find a solution that works for both of you Finding common ground is key to any successful conversation. In most scenarios, the ultimate goal is to find ways to resolve an issue mutually beneficial. Everyone has unique wants and needs, so it’s important to understand each other and how compromises can benefit both parties involved. This can be done through open dialogue, asking questions, and listening properly before suggesting a solution for everyone. It may require creativity, but by using strong communication skills and being open-minded, you can find resolutions that will make all sides happy. Confronting a difficult conversation can be daunting, but following these simple tips ensures the discussion goes smoothly and achieves its purpose. Remember to define the talk's goal before it happens so that everyone is on the same page from the beginning. Active listening is critical to understanding the other person's perspective, while Respect and compromise are necessary to maintain a positive relationship even after a disagreement. With these guidelines in mind, you'll be ready to handle anything thrown your way.

In today's business world, leaders must have more than just IQ to be successful. They must also have EQ or emotional intelligence. Emotional intelligence is the ability to be aware and understand your own emotions and the emotions of others. It's about being able to regulate your emotions, respond effectively to emotions in others, and create positive relationships. This may sound like a lot of work, but empathy is a natural human ability we can all tap into. And when it comes to leadership, empathy can be incredibly powerful. Here's how empathy can help you lead with emotional intelligence: 1) Empathy builds trust and rapport: When you actively listen and truly understand where someone is coming from, they feel heard and appreciated. This fosters trust and mutual respect- critical ingredients for effective leader-employee relationships. 2) Empathy leads to better decisions: Leaders who empathize with their team members can better see different points of view and make more informed decisions. 3) Empathy enhances creativity: Trying to see things from another person's perspective encourages out-of-the-box thinking and allows opposing ideas to build off one another in new ways. 4) Empathy creates engaged employees: Employees who feel valued and understood are more likely to be motivated and engaged in their work. When leaders show empathy towards their team members, it cultivates a positive work environment where everyone feels part of something bigger. 5) Empathy improves communication: Effective communication is critical for any leader wanting to get their message across (and prevent miscommunications from happening). Those with strong emotional intelligence skills can better put themselves in other people's shoes, pick up on nonverbal cues, and resolve conflicts constructively. Empathy is a foundation of emotional intelligence, so it stands to reason that if you want to become a more emotionally intelligent leader, empathic skills should be at the top of your list! Fortunately, developing empathy is something anyone can learn with time commitment practice. To become a more compassionate leader, read for specific tips on cultivating this important skill. Define empathy and emotional intelligence Empathy and emotional intelligence are the foundation of strong interpersonal relationships. Empathy is the ability to understand and share another person's feelings or compassion for another person's situation. It involves recognizing emotion, being able to interpret it properly, and then responding with sensitive action. Emotional intelligence involves self-awareness when faced with a difficult situation, applying critical thinking, regulating emotions in yourself and those around you, balancing logic with intuition when making decisions, and maintaining an open mind to respond to challenging situations effectively. These skills can help us establish strong relationships by understanding one another's values and perspectives. The benefits of having empathy as a leader Being an empathetic leader can be incredibly advantageous in a variety of situations. Empathy requires one to understand and identify with the needs and concerns of others, thus allowing a leader to relate better to their team members. Additionally, the ability to empathize allows a leader to assess situations objectively and recognize when intervention may be necessary. Having empathy as a leader also intuitively encourages better collaboration between team members by fostering understanding and providing people with a safe place to express themselves. Empathy is integral for successful organizational communication as it helps create an environment that values every person's opinion or contribution. Therefore, leaders with empathy give their teams an advantage as it fosters efficacy, enables trust building, and bolsters teamwork. How to develop your empathy skills? Developing empathy is an essential skill that can majorly impact our relationships and work life. Honoring our empathy skills requires time, patience, and effort. To tap into our powers of understanding, it is essential to open up to the emotions of those around us to approach situations compassionately and preemptively. One way to foster this kind of awareness is by actively listening with the intent to what others are saying – focus on their words rather than being preoccupied with thoughts of your reply. Additionally, reflect on how different events and circumstances may affect us differently depending on our unique experiences and perspectives. Through exercising these skills, one can gain a greater appreciation for empathy and strengthen their capacity for compassion. Examples of successful leaders who use the power of empathy in leadership Some of the most successful leaders are those who use empathy. One great example is Satya Nadella, the CEO of Microsoft, who has managed to turn around the struggling tech giant since he took office in 2014. Nadella has become a beacon of leadership in corporate America, thanks to his intense focus on understanding employee experience and using empathy to make innovative trade-offs. His ability to relate with people on an emotional level has been one key driver in both fostering meaningful relationships with Microsoft's stakeholders and inspiring employees. Other prime examples of effective leadership within large corporations that employ empathy include Mary Barra, CEO of General Motors and Kenneth Chenault, former CEO of American Express. Each has implemented strategies prioritizing compassion towards people instead of simply viewing them as numbers, highlighting how this approach can result in tangible results. The importance of leading with emotional intelligence in today's world Leading with emotional intelligence in today's world has never been more critical. Good leaders understand how to appropriately use words and gestures to inspire, motivate, encourage, and guide their employees. Furthermore, they know how to be mindful of others' emotions and positively influence outcomes by utilizing empathy, self-awareness, and interpersonal skills to reach desired objectives. With the shift towards remote work environments, strong leadership abilities that include emotional intelligence have become indispensable tools for building successful teams and organizations. Leaders who try to practice emotional intelligence can create a positive atmosphere in their workspace and drive their team members to tremendous success. In conclusion, empathy is the ability to understand and share another person's feelings. Emotional intelligence is the capacity to be aware of and manage one's emotions and the emotions of others. Successful leaders use the power of empathy in leadership to connect with their team, build trust, resolve conflicts, and inspire employees. With the ever-changing landscape of 2020, it has become even more critical for leaders to have the emotional intelligence to lift those around them during difficult times. Are you an empathetic leader?

As TikTok becomes increasingly popular, there is a growing concern that the app could be banned in the United States. This would have a major impact on businesses that use TikTok to reach their target audiences. In this post, we'll take a look at how a potential TikTok ban could affect businesses and what companies can do to prepare for it. TikTok is the story of an unlikely success. Created with a dream of connecting the world through short videos, this app took off like a rocket to become one of today's most successful social networks. It all started when developers at ByteDance realized that the two-minute time limit offered something special in creating compelling content. Instead of long-form stories, viewers could consume quick, fun clips that fit their busy lifestyles. The user base exploded, and soon, TikTok was being used by people everywhere to entertain each other, express themselves artistically, or find inspiration for new projects. Today it has grown to be so popular that its options for creating, sharing, and viewing videos are unrivaled. From lip-syncing trends to dance challenges, there’s always something new to explore on TikTok - no wonder it continues to draw massive audiences worldwide. The potential implications of banning the widely popular social media app TikTok in the US could be wide-reaching. This move could lead to an erosion of free expression and creativity on digital platforms and limit users' access to information from multiple sources. Further, it might drive away potential innovators from the app's highly-collaborative community, resulting in a decrease in innovative ideas and content. Beyond this, a ban would limit opportunities for users to monetize their content, which could be an issue for many influencers who rely heavily on their digital presence and frequently utilize social media platforms like TikTok to gain new followers and sponsors for their work. Therefore, banning TikTok would have far-reaching implications and likely affect millions of users worldwide. Businesses worldwide could be affected by a TikTok ban as this popular platform is used for entertainment and marketing. Brands have been utilizing TikTok as an engaging and cost-effective method to reach their target audiences -- with the ability to reach millions of users instantly. Without the app, businesses will have to turn to other digital advertisements, such as Google Ads and Facebook Ads, which are more expensive options. Additionally, businesses that capitalized on viral trends or created viral campaigns will suffer due to losing out on an enormous user base. It is yet unclear just how much businesses will be impacted, but it certainly appears they would lose out on many potential customers and brand visibility. The possible outcomes of a TikTok ban are numerous, and it's difficult to predict what can happen. It could negatively impact small businesses relying heavily on the platform for advertisement and promotion. Additionally, this potential ban will affect popular content creators, as they may lose their livelihoods if they receive fewer views or no income from their videos. Furthermore, users may turn to other social networks, such as Instagram, to share creative and funny content, but with a different set of algorithms that may not appreciate some topics in the same way as TikTok does. This is a major concern as it could stifle creativity, resulting in more uniformity among users. Ultimately, all these issues combined could have an immense impact on the culture we have come to cherish today, making it difficult for us to assess the full consequences of a TikTok ban accurately. What businesses should do if a TikTok ban does happen If TikTok is banned, businesses large and small should not be too discouraged: there are plenty of other social media platforms to explore marketing opportunities on. While some may differ from what businesses may have done on TikTok, such as needing more text-based content for most platforms, the strategies and approaches are still similar. Social media can still entertain and engage customers, generate interest in products, services, or events, boost customer loyalty, and determine customer needs. Businesses can stay competitive in this ever-changing digital landscape by pivoting their efforts to remain relevant on new platforms. TikTok has become a sensation all over the world, especially among Gen Zers. Despite its popularity, there is a possibility that TikTok could be banned in the United States due to security concerns. If this happens, businesses must be prepared to avoid negative consequences. While the outcome of a TikTok ban is uncertain, businesses should still be aware of the potential implications and plan accordingly. Have you used TikTok for your business? What do you think about the potential ban?

As social media platforms continue to grow, so do the ways in which companies are looking to monetize them. Facebook and Instagram are testing a new feature that would allow users to purchase verified blue checks for $12 a month. This would allow users to distinguish themselves from others and potentially improve their visibility on the platform. While it's not clear if this feature will be made available to all users, it's certainly something that could be appealing to those who are looking for ways to stand out on social media. This feature is being rolled out in Australia and New Zealand for testing. With the growth of social media, verifying one's account with a check mark has quickly become more valuable than ever before. Facebook & Instagram are capitalizing on this value by selling blue checks for $12 a month. While it might seem outrageous, those who purchase the checks will be making a statement; they not only stand out but also have taken the necessary steps to gain verification for their accounts. In addition, these checks can also increase user engagement as there is an inherent trust in verified accounts that allows users to take what is shared more seriously. That ready access and intrinsic trust may be worth the $12 a month paid for an ultimate validation -- the blue check mark.

As a performance coach, Meherun combines her extensive expertise in psychology, leadership, and goal attainment to guide individuals on a transformative journey of self-discovery and growth. Through her personalized coaching programs, she empowers individuals to break through limitations, overcome obstacles, and achieve their goals with confidence and clarity. Join us as we delve into the world of Meherun Hamid, exploring her unique approach to coaching, her remarkable achievements, and the profound impact she is making in the lives of individuals striving for success. Tell us about yourself and your business. My name is Meherun Hamid, and I have had the privilege of being a full-time headteacher at an independent school in London for over 10 years. In addition to my professional role, I am also a mother, wife, grandmother, performance coach for women, and author. My life has been a constant juggling act, balancing numerous responsibilities, which has taught me valuable lessons about resilience and self-care. I have channelled these insights into my coaching business, where I help other women navigate the challenges of modern life and prioritise their well-being. I have also used the combined skills of coaching and my role as a headteacher to embed strategies to help children manage their mental health and wellbeing and authored a children's book on overcoming fear titled Manny the Scaredy Cat. What were your biggest challenges when starting your business? When I decided to start my coaching business, I encountered several significant challenges. One of the first hurdles I faced was stepping out of my comfort zone and embracing the unfamiliar world of entrepreneurship. I also struggled with crafting a compelling message that would resonate with my target audience and finding the right clients to work with. To overcome these challenges, I focused on networking, building relationships, and developing a clear brand message and marketing strategy. How have you handled success and failure over the course of your career? Throughout my career, I have experienced both success and failure, and I have come to see both as essential learning experiences that contribute to personal and professional growth. Whenever I achieve success, I take the time to reflect on what worked well and how I can replicate that success in the future. Conversely, when faced with failure, I use it as an opportunity to learn from my mistakes and make improvements for next time. I believe that maintaining a positive attitude and a willingness to learn from both successes and failures is key to achieving long-term success in any field. My faith really helps to keep me grounded and find focus when I feel lost or fear creeps in. What strategies do you use to stay competitive in a changing market? In today's rapidly changing market, staying competitive requires constant adaptation and innovation. To differentiate myself from others in the coaching industry, I draw upon my unique story and experiences, which allow me to connect with women from diverse backgrounds, particularly those from ethnic minority communities. I strive to be authentic in sharing my journey and aim to provide as much value as possible to my clients. By offering impactful coaching and sharing my insights and lessons learned, I can inspire and empower others to overcome their own challenges and achieve their goals. Ultimately, my goal is to create a positive impact in the world and leave a lasting legacy. What motivations drive you to keep pushing forward in the face of adversity? My core values of faith, growth, and impact serve as the foundation for my motivation and drive in the face of adversity. As a Muslim, my faith is my biggest source of strength, and I often turn to my beliefs for guidance and reassurance during challenging times. When it comes to growth, I continually seek opportunities for self-improvement through reading, taking courses, and seeking mentorship. I believe that personal growth is essential for success in any area of life. Lastly, impact is important to me because I want to make a positive difference in the world. By helping others overcome their challenges and achieve their goals, I am able to leave a lasting legacy. I believe that we all have the power to make a difference in our communities and beyond. What advice would you give to someone just starting out in their chosen field? To anyone embarking on a new journey in their chosen field, my advice would be to take the leap and not be hindered by past fears or future anxieties. Focus on the present moment and invest in yourself by seeking help to learn the skills you need to succeed. Once you have acquired the necessary knowledge, put it into action, and remain committed to continuous learning and growth. Remember that success is a journey, not a destination, and that perseverance and adaptability are essential for long-term achievement. How have technological advances affected the way you conduct business or operate your venture? Technological advances have significantly impacted the way I conduct my coaching business. The proliferation of digital platforms and tools has opened up new possibilities for reaching a wider audience and delivering my services more efficiently. Online communication and collaboration tools have enabled me to connect with clients from all over the world, transcending geographical boundaries. While the rapid pace of technological change can be overwhelming, I view it as an opportunity to embrace innovation and continually enhance my coaching practise. By staying current with the latest trends and technologies, I can provide my clients with the most effective and relevant coaching experience possible. In what ways has customer feedback or response influenced how you prioritise goals or objectives for your business or venture? Client feedback is invaluable in shaping the direction and priorities of my coaching business. By listening to my clients' needs, preferences, and concerns, I can identify areas for improvement and adjust my approach accordingly. This enables me to better serve my clients and ensure that my coaching remains relevant, impactful, and effective. Prioritising the needs of my clients is essential for building a loyal customer base and achieving long-term success in the coaching industry. What trends do you see emerging in your industry that are likely to shape its future growth and development? In the coaching industry, I foresee a growing emphasis on engaging and interactive learning experiences. Gamification is emerging as a popular trend, with coaches integrating game elements into their programmes to make learning more enjoyable and effective. Additionally, public speaking is gaining prominence as a powerful medium for inspiring and reaching larger audiences. By embracing these trends, coaches can stay ahead of the curve and continue to deliver meaningful and impactful coaching experiences. What have been the most rewarding and difficult aspects of your chosen career or business path? The most rewarding aspect of my career as a performance coach is witnessing the transformative impact of my coaching on the lives of my clients. It is incredibly fulfilling to see the positive differences I can make in the lives of others. On the other hand, the most challenging aspect of my work is maintaining empathy and understanding while remaining grounded and not being consumed by the hardships of others. Essential skills for success in my field include role modelling—demonstrating that my approach has worked for me—and the ability to empathise with others without getting lost in their struggles. Are there any skills or areas of expertise that you think are essential for success in your field? In the coaching field, certain skills and areas of expertise are crucial for success. Strong communication skills, both verbal and written, are essential for effectively conveying ideas and connecting with clients. Active listening and empathy enable coaches to understand their clients' unique perspectives and challenges. Furthermore, the ability to provide constructive feedback and guide clients towards personal growth is vital for fostering positive change. How has working remotely or online impacted your business or venture over the past year? The shift to remote work during the pandemic has presented both challenges and opportunities for my coaching business. My development as a coach actually began during the lockdown period, when remote work was the only option. This provided me with ample time to explore new learning opportunities and adapt to the digital landscape. Although the learning curve was steep, I embraced the challenges and utilised technology to my advantage. This allowed me to broaden my reach and expand my business, ultimately helping more people find balance and achieve their goals.

Exclusive Interview of Natalise Kalea of Parallel Health. Edited by Powered Magazine In our exclusive interview, we dive into the extraordinary journey of Natalise Kalea Robinson. From her early inspirations to the founding of Parallel Health, Natalise shares her insights, challenges, and profound experiences that have shaped her into the visionary leader she is today. Tell Us About Yourself And Your Business. My name is Natalise Kalea Robinson, and I’m the co-founder and CEO of Parallel Health. Parallel is a precision health company currently focused on skin and dermatology. In a world where personal care, skincare, and even healthcare is not personalized, we believe the future is precision. In the realm of skin, we believe that personalization can be accessed via the skin microbiome – an ecosystem of bacteria, viruses, fungi, etc. that tells us a lot about our health. When our skin microbiome is in harmonious balance, we age better and have fewer skin issues. However, when there is an overgrowth of one type of microbe, we can experience accelerated aging, acne, eczema, rosacea, and a whole host of other issues. At Parallel, we’ve developed a best-in-class skin microbiome test using the highest precision technology. And then we offer custom active phage serums (phages are microbes that infect bacteria) to specifically target bad bacteria and leave the good bacteria alone (unlike antibiotics). We also have in-house dermatologists who can offer personalised prescriptions for acne, rosacea, melasma, and aging for those who qualify. In the future, we will be expanding into various segments, enabled by our discovery platform. What were your biggest challenges when starting your business? The biggest challenge in the microbiome space is getting a foundational database that is clean, robust, and accurate. The microbiome is inherently a big data challenge. So the first thing we did when we started Parallel was join the Illumina Accelerator. With their support, we were able to amass the largest database on the skin microbiome to date using whole genome sequencing. How have you handled success and failure over the course of your career? 1) Resilience is essential because failure is inevitable. 2) While success should be celebrated, it's important to avoid becoming complacent. What strategies do you use to stay competitive in a changing market? "Follow the data" is one of our catchphrases. We base our decisions on our sequencing data and science, and we combine that understanding with clinical understanding, consumer research, and clinical insight. We think we can maintain our competitive edge in the market by being completely in tune with science and our audience. What motivations drive you to keep pushing forward in the face of adversity? Our main goal is to enable people to live their best lives. We merely want to assist you in optimizing authentically; we are not attempting to change who you are. The desire to improve people's lives is what motivates us to move forward. What advice would you give to someone just starting out in their chosen field? Don't analyze too much at first. Execute and remain dedicated to learning. After that, you can keep improving and iterating. How have technological advances affected the way you conduct business or operate your venture? We can comprehend the skin microbiome and find novel targeted phage and microbial actives thanks to advancements in genomic sequencing. With “startup” capital ten years ago, we would not have been able to operate at this level. In what ways has customer feedback or response influenced how you prioritise goals or objectives for your business or venture? Customer feedback is crucial to what we do. If people don't care, it doesn't matter what you build. What trends do you see emerging in your industry that are likely to shape its future growth and development? I get to interact with a lot of pioneers in the field of skin health thanks to my position at Parallel. Compiled in the last few months are my latest takeaways for the future of skincare: Personalization and Precision: An increase in personalization will result from improvements in our understanding of the skin's microbiome. With our Skin Microbiome Discovery Kit, Odor Microbiome Kit, and (soon to be released) Body Blemish Kit, Parallel is leading the way in this movement. People are better able to select the ideal products for them thanks to this thorough understanding. Sustainability: There is an increase in refillable and ethically sourced packaging due to the growing demand for environmentally friendly skincare. For an example of how Parallel is utilizing refillable technology, look at our Custom Active Phage Serum. Inclusivity: Future consumers will expect brands to be aware of and respectful of diversity, offering products that take into account differences in gender, age, ethnicity, and other factors. At Parallel, we think that since each of us is unique, so should the products we create. Integration of Health and Wellness: Skincare benefits your overall health and wellbeing in addition to its cosmetic benefits. As more people become aware of the connection between skin health and mental health, diet, exercise, and sleep, this all-encompassing perspective is likely to continue to influence the industry, including Parallel. Continued Technological Innovation: The use of AI in skincare is likely to grow as analysis becomes more complex. Therefore, skin guidance will become even more accurate and reliable as Parallel develops. I'm enthusiastic about what this future holds for all of us as citizens. Greater effectiveness, less waste, and better experiences for all are made possible by increased personalization, sustainability, inclusivity, holistic integration, and AI technology. What have been the most rewarding and difficult aspects of your chosen career or business path? You have to wear many hats, especially if you work in the startup industry. With little time and money, it's very challenging to execute at a high level, but you have to make it work, so it's a never-ending struggle. But that also pays off. Every day, you get the chance to change the world. I'm also incredibly appreciative of being able to assemble a group of smart, talented people. Building a team culture that promotes not only productivity but also health and happiness is important because, at a startup, you frequently spend more time with your coworkers than your family or spouse. Are there any skills or areas of expertise that you think are essential for success in your field? Our vision at Parallel is very broad, so we require expertise in a wide range of fields. We are constantly on the lookout for qualified individuals, particularly in the fields of microbiology, bioinformatics, data science, bioengineering, dermatology, infectious diseases, materials science, chemistry, formulation, marketing, business development, operations, and commercialization. How has working remotely or online impacted your business or venture over the past year? It allows us to move more quickly and hire talent from all over the world. Additionally, it has also enabled us to reduce overhead costs associated with maintaining a physical office space and travel expenses for meetings and conferences. However, we have had to adapt to new communication tools and strategies to ensure effective collaboration among team members. What tips would you like to offer to others who are in a similar position to you but looking to take their careers or businesses further? 1) Never believe someone who tells you that you can't do something. 2) Invest in sincere interpersonal and professional connections 3. Embrace rejection and use it as motivation. Is there anything else you would like to share with our readers that we haven’t already discussed? Visit www.parallelhealth.io/waitlist to join our waitlist if you're interested in learning more about your skin. You can benefit from a complimentary one-on-one consultation with one of our doctors, as well as special offers on customized skincare.

Exclusive Interview of Krishna Mohan of Genius Visionary. Edited by Powered Magazine In an exclusive interview, we sit down with Krishna Mohan, the visionary President of GENIUS VISIONARY INC, to explore his role in driving innovation. Discover how Krishna's leadership and forward-thinking approach have propelled the company to new heights, shaping the future of technology and inspiring a culture of creativity. What were your biggest challenges when starting your business? One of the biggest challenges I faced when starting my business as an Acquisition entrepreneur was finding the right partners and clients. Mergers and acquisitions are complex and risky transactions that require a lot of trust and expertise. I had to build a strong network of contacts and reputation in the industry, as well as demonstrate my value proposition and competitive edge. It took a lot of time, effort, and perseverance to overcome the initial hurdles and establish myself as a credible and reliable entrepreneur. How have you handled success and failure over the course of your career? As an M&A entrepreneur, I have experienced both success and failure at different stages of my career. Success has taught me to be humble, grateful, and strategic, while failure has taught me to be resilient, adaptable, and innovative. I have learned to celebrate my achievements without becoming complacent and to embrace my challenges without losing hope. I have also learned to balance risk and reward and to seek feedback and guidance from others. I believe that success and failure are both part of the learning process and that they help me grow as a professional and as a person. What strategies do you use to stay competitive in a changing market? One of the strategies that I used to stay competitive in a changing market for M&A was to diversify my portfolio and target different sectors and regions. I also invested in research and analysis to identify emerging trends and opportunities and assess the risks and benefits of potential deals. I also leveraged my network and relationships to build trust and rapport with key stakeholders and to negotiate favourable terms and conditions. By doing these things, I was able to stay ahead of the curve and secure profitable and strategic acquisitions. What motivations drive you to keep pushing forward in the face of adversity? As an M&A entrepreneur, I face many challenges and uncertainties in my work. I have to deal with complex negotiations, cultural differences, and sometimes hostile reactions from stakeholders. However, these difficulties do not deter me from pursuing my goals. On the contrary, they motivate me to keep pushing forward in the face of adversity. There are three main motivations that drive me to overcome obstacles and achieve success in my field. First, I have a passion for creating value and solving problems. I enjoy finding opportunities to improve the performance and profitability of businesses and to help them grow and expand their markets. I also like to tackle the issues that arise during the integration process and ensure a smooth transition for both parties. Second, I have a vision for the future and a sense of purpose. I believe that M&A can contribute to the economic and social development of society by fostering innovation, competition, and collaboration. I want to be part of this positive change and make a difference in the world. Third, I have a growth mindset and a willingness to learn. I view every challenge as an opportunity to improve myself and acquire new skills and knowledge. I constantly seek feedback and advice from others, and I embrace failure as a learning experience. These motivations keep me focused, resilient, and optimistic in my work as an M&A entrepreneur. What advice would you give to someone just starting out in their chosen field? If you are just starting out in your chosen field, you might feel overwhelmed by the challenges and opportunities ahead of you. Here are some tips to help you navigate your career path with confidence and professionalism: Find a mentor. A mentor is someone who has more experience and knowledge in your field and can offer you guidance, feedback, and support. A mentor can help you avoid common pitfalls, learn from their mistakes and successes, and connect you with other people and resources in your industry. Keep learning. Your field is constantly evolving and changing, so you need to stay updated on the latest trends, developments, and best practices. You can do this by reading books, articles, blogs and newsletters, taking online courses, attending workshops and seminars, and joining professional associations and networks. Be proactive. Don't wait for opportunities to come to you; seek them out yourself. Volunteer for projects and tasks that challenge you and showcase your skills. Ask for feedback and suggestions on how to improve your performance. Seek new responsibilities and roles that align with your goals and interests. Network. Networking is the process of building and maintaining relationships with people who can help you advance your career. Networking can help you find mentors, collaborators, clients, employers, and referrals. You can network by attending events, reaching out to people online or in person, joining groups and communities, and offering value and assistance to others. Be flexible. Your career path may not be linear or predictable. You may encounter setbacks, failures, changes, and surprises along the way. Be ready to adapt to different situations and circumstances and embrace new challenges and opportunities. Be open to learning new skills, exploring new fields and industries, and changing your goals and plans as needed. How have technological advances affected the way you conduct business or operate your venture? Technology has changed the game for me as an M&A entrepreneur. I have witnessed how technological advances have transformed the way I conduct business and operate my venture. Technology has enabled me to access more information, communicate more effectively, and streamline the processes involved in mergers and acquisitions. For example, I can use online platforms to research potential targets, conduct due diligence, and negotiate deals. I can also leverage cloud-based tools to collaborate with my team, share documents, and manage workflows. Technology has also helped me to expand my network, reach new markets, and create value for my clients. By embracing technology, I have been able to enhance my performance, efficiency, and competitiveness as an M&A entrepreneur. In what ways has customer feedback or response influenced how you prioritize goals or objectives for your business or venture? Customer feedback is a vital source of information for any entrepreneur who wants to grow and improve their business. By listening to what the customers say, I can identify their needs, preferences, pain points, and expectations. This helps me prioritize my goals and objectives in a way that aligns with the customer value proposition and market demand. For example, if I receive feedback that customers are looking for a more personalized service or a faster delivery time, I can adjust my strategy accordingly and allocate more resources to those areas. Customer feedback also helps me measure the impact and effectiveness of my actions and decisions. By tracking customer satisfaction, retention, loyalty, and referrals, I can evaluate how well I am meeting their expectations and delivering value. This allows me to identify what works and what doesn't and make data-driven improvements. Customer feedback is not only a way to learn from customers but also a way to engage with them and build trust and rapport. By soliciting and responding to customer feedback, I can show them that I care about their opinions and experiences and that I am willing to listen to and act on their suggestions. This can increase customer loyalty, advocacy, and word-of-mouth. In summary, customer feedback is a key factor that influences how I prioritize my goals and objectives as a serial entrepreneur. It helps me to understand the customer's needs and wants, align my strategy with market demand, evaluate my performance and progress, and foster customer relationships. What trends do you see emerging in your industry that are likely to shape its future growth and development? As an M&A entrepreneur, I need to keep an eye on the trends that are emerging in my industry and how they will affect its future growth and development. Some of the trends that I see are: The rise of digital platforms and ecosystems that enable faster and more efficient transactions, as well as new sources of value creation and innovation. The increasing importance of environmental, social and governance (ESG) factors in deal-making, as investors and regulators demand more transparency and accountability from companies. The growing role of data and analytics in M&A, as they provide insights into market opportunities, customer preferences, competitive advantages, and risks. The shift from traditional M&A to strategic partnerships and alliances, as companies seek to leverage complementary capabilities and resources, rather than acquiring them outright. What have been the most rewarding and difficult aspects of your chosen career or business path? One of the most rewarding aspects of my chosen career and business path as an M&A entrepreneur is the opportunity to create value for both buyers and sellers in a dynamic and competitive market. I enjoy finding synergies, negotiating deals, and closing transactions that benefit all parties involved. I also find it satisfying to help entrepreneurs exit their businesses and achieve their financial and personal goals. One of the most difficult aspects of my chosen career and business path as an M&A entrepreneur is the uncertainty and risk involved in every deal. There are many factors that can affect the outcome of a deal, such as market conditions, due diligence, financing, regulatory approvals, and integration challenges. Sometimes, deals can fall apart at the last minute or result in unexpected losses or liabilities. I have to be prepared for any scenario and be able to adapt quickly to changing circumstances. The most difficult aspect of this career path is the uncertainty and risk involved. Sometimes, things don't go as planned, and deals fall apart due to unforeseen circumstances or external factors. There is also a lot of pressure and stress to deliver results and meet expectations from investors, clients, and employees. It's not a job for the faint-hearted. Are there any skills or areas of expertise that you think are essential for success in your field? Being an M&A entrepreneur requires a combination of skills and expertise that can help you identify, evaluate, and execute successful deals. Some of the essential skills or areas of expertise are: Strategic thinking: You need to have a clear vision of why you are pursuing a merger or acquisition, what are the benefits and risks, and how it aligns with your overall business goals. You also need to be able to assess the market opportunities and competitive landscape and find the best targets for your strategy. Negotiation and communication: You need to be able to communicate effectively with different stakeholders, such as investors, partners, customers, employees, and regulators. You also need to be able to negotiate favourable terms and conditions for your deal and handle any conflicts or challenges that may arise during the process. Financial and legal acumen: You need to have a solid understanding of the financial and legal aspects of M&A transactions, such as valuation, due diligence, deal structure, financing, taxation, accounting, and regulatory compliance. You also need to be able to analyze the financial performance and potential synergies of the target company. Leadership and management: You need to be able to lead and manage your team effectively and foster a culture of collaboration and innovation. You also need to be able to integrate the target company into your organization smoothly and ensure that the strategic objectives and values are aligned. How has working remotely or online impacted your business or venture over the past year? As an M&A entrepreneur, working remotely or online has impacted my business or venture in several ways over the past year. First, it has enabled me to reach out to more potential clients and partners across different regions and markets, as well as access more information and resources online. Second, it has also posed some challenges in terms of communication, collaboration, storage, and trust-building with the parties involved in the deal-making process, especially when dealing with sensitive or confidential information. Third, it has required me to adapt to new technologies and platforms that facilitate remote or online work, such as video conferencing, cloud storage, and digital signatures. Overall, working remotely or online has been a learning experience that has both expanded and tested my skills and capabilities as an M&A entrepreneur. What tips would you like to offer to others who are in a similar position to you but looking to take their careers or businesses further? As an M&A entrepreneur, I have learned a lot from my experiences acquiring and integrating businesses. I would like to share some tips with others who are in a similar position to me but looking to take their careers or businesses further. Do your due diligence. Before you make an offer, research the target company thoroughly and understand its financials, operations, culture, and risks. You don't want to buy a lemon or overpay for a deal. Build relationships. M&A is not just about numbers and contracts. It's also about people and trust. You need to establish rapport with the owners, managers, and employees of the target company and communicate your vision and goals clearly. You also need to maintain good relationships with your investors, lenders, advisors, and regulators. Plan for integration. The success of an M&A deal depends largely on how well you integrate the acquired company into your existing business. You need to have a clear strategy and timeline for integration and assign roles and responsibilities to your team members. You also need to address any potential issues or conflicts that may arise during the process. Be flexible and adaptable. M&A is a dynamic and complex field that requires constant learning and adjustment. You need to be open to new opportunities and challenges and be ready to adapt to changing market conditions and customer needs. You also need to be willing to learn from your mistakes and failures and improve your skills and knowledge. Is there anything else you would like to share with our readers that we haven’t already discussed? In conclusion, I hope that this interview has given you some insights into my journey as an M&A entrepreneur and an author. I have shared with you some of the challenges, opportunities, and lessons that I have learned along the way. I believe that M&A is a dynamic and exciting field that requires creativity, strategic thinking, and perseverance. I also enjoy writing books that inspire and educate others about the world of business and finance.

Exclusive Interview of Paul Sarfati of Baboo Travel. Edited by Powered Magazine Tell us about yourself and your business. My name is Paul Sarfati, and Baboo Travel is a cutting-edge platform that pairs tourists with local experts to design individualized, stress-free travel experiences. I founded Baboo Travel with a background in the travel industry and a love of discovering new places to help travelers plan their ideal vacations while ensuring a smooth and enjoyable experience. As the CEO and founder of Baboo Travel, I have a strong commitment to sustainability and corporate social responsibility. I think that travel should and can benefit both the environment and the communities in which it occurs. We have therefore integrated sustainable practices into our business practices. We actively look for suppliers who are B-Corp certified and who share our dedication to ethical business conduct and environmental stewardship. We can provide our customers with distinctive experiences that also benefit the places they travel by collaborating with regional authorities who place a high priority on sustainability. I saw the need for a platform that would transform how travelers plan and experience their journeys as a forward-thinking businessman. My comprehensive knowledge of the travel sector and my personal desire to give visitors the means to create their own distinctive adventures led to the creation of Baboo Travel. We remove the stress and uncertainty frequently associated with trip planning by connecting tourists with local authorities, allowing our customers to concentrate on the excitement of exploration. Supporting Local Communities: Baboo Travel's mission also includes supporting the communities where we conduct business. To encourage economic growth and support local entrepreneurs, we actively collaborate with businesses and organizations in the area. We want to have a positive impact on the communities we serve by practicing responsible tourism, such as by buying local and supporting local businesses. Fair Trade and Ethical Sourcing: At Baboo Travel, we place a high value on ethical sourcing. We are committed to working with vendors who share our commitment to providing fair compensation, secure working conditions, and respect for human rights. By making certain that the experiences we provide adhere to these ideals, we support a more just and sustainable international economy. Diversity and Inclusion: Baboo Travel is dedicated to promoting a diverse and inclusive workplace for all of our team members as well as in the experiences we offer. To help our customers connect with people who share their cultural heritage or have fresh perspectives to share, we actively seek out local experts from various backgrounds. We want to use travel to make the world more accepting and understanding by promoting diversity and inclusion. Transparency and Accountability: At Baboo Travel, these two concepts are fundamental. We support being transparent about our procedures, guidelines, and effects on the places where we conduct business. We work to uphold trust and accountability with our clients, partners, and the communities we work with through consistent reporting and transparent communication. Baboo Travel seeks to provide exceptional travel experiences while also working to improve the environment, local communities, and the lives of our clients and partners by incorporating these B-Corp principles into our business practices. What were your biggest challenges when starting your business? Building a solid network of in-destination experts, earning the trust of potential clients, and finding the initial funding necessary to build the platform and expand the business were my company's biggest challenges when we first started out. The development of a strong network of dependable and knowledgeable local experts was essential to Baboo Travel's success. I invested countless hours communicating with professionals all over the world, building bonds of mutual respect and trust. We were able to provide our clients with unmatched expertise and insider knowledge about their preferred locations thanks to these connections. Another difficulty was earning the trust of potential customers. We had to establish ourselves as a reputable and trustworthy platform in a cutthroat market. By consistently delivering exceptional experiences and offering first-class customer service, we were able to accomplish this. Additionally, recommendations from pleased visitors played a big part in developing our reputation. Getting the initial funding we needed was essential for building and expanding our platform. I passionately described our vision to potential investors, highlighting Baboo Travel's distinctive value proposition and the travel sector's enormous growth potential. We were able to successfully secure the funding required to launch our platform through persistence and a carefully crafted business plan. We are on the right track for expansion, and we are currently looking for additional funding to increase our investments in technology and marketing. How have you handled success and failure over the course of your career? My career has taught me to embrace both success and failure as chances to develop and get better. While failures have allowed me to learn important lessons and improve my strategies, successes have helped me figure out what works. I've had successes and failures along the way in my entrepreneurial career. I see failures as stepping stones to success rather than something to dwell on. Each failure offers insightful information about areas that require improvement and chances for innovation. I have been able to improve my strategies and adjust to a constantly changing market by accepting failure as a necessary part of the learning process. Contrarily, successes have increased my confidence in the mission and strategy of Bamba Travel and, more recently, Baboo Travel. They have convinced me that we are on the right track and that the travel industry could benefit greatly from our platform. The team is kept inspired and motivated by successes, which also serve to recognize our efforts and commitment. What strategies do you use to stay competitive in a changing market? I continually investigate market trends and consumer preferences in order to tailor our offerings and remain competitive in a dynamic marketplace. I also make investments in new technologies to improve our platform's user experience. In order to ensure that our customers receive the best services possible from our in-destination experts, I also put a lot of effort into cultivating strong relationships with them. An unwavering dedication to innovation and an in-depth comprehension of customer needs are necessary to maintain a leading position in the travel sector. Through continuous market research and data analysis, I keep up with new trends and changes in consumer preferences. This enables us to foresee changes and adapt, ensuring that our platform is appealing to and relevant for our target audience. One of the top priorities is to invest in new technologies. We improve user experience on our platform by utilizing innovations like artificial intelligence, machine learning, and data analytics. This entails streamlining the reservation process, offering tailored advice, and facilitating fluid communication between tourists and local experts. We are dedicated to staying on the cutting edge of technological developments because we recognize how important a role it will play in determining the direction of the travel industry in the future. Focusing on creating enduring connections with our in-destination experts is equally important. We are aware that they are the foundation of our platform, offering our travelers priceless local knowledge and insight. By encouraging a cooperative and beneficial partnership, we make sure that our professionals provide the highest caliber services, going above and beyond what our clients have come to expect. What motivations drive you to keep pushing forward in the face of adversity? My motivations for moving forward in the face of difficulty include my faith in the worth of our platform, my love of travel, and my dedication to giving our clients exceptional experiences. I am motivated by a desire to have a positive influence on the travel industry and to assist tourists in making priceless memories. My unwavering faith in Baboo Travel's worth and potential drives me to be resolute in overcoming any challenges that may arise. I am passionate about traveling and the transformative potential it has. It is incredibly rewarding to see our customers' faces light up with happiness and satisfaction as they leave on their ideal vacations. These instances serve as a reminder of the importance of our work and serve as my inspiration to keep setting new standards. Since I am aware that travel is about making lifelong memories rather than just visiting places, I am dedicated to providing our customers with exceptional experiences. We contribute to the enrichment of travelers' journeys by offering a platform that enables them to customize their experiences and connect with local experts. This sense of purpose motivates me to innovate and constantly improve within the travel sector. What advice would you give to someone just starting out in their chosen field? A beginner in their chosen field would do well to keep an open mind, accept challenges, and be willing to learn from both successes and failures. Establishing a solid network and looking for mentorship from seasoned professionals can both be extremely helpful in guiding your career path. I advise people starting out in their chosen field to foster their curiosity because I have experienced both a challenging and rewarding entrepreneurial journey. Our ability to explore uncharted territory is fueled by our curiosity. Accept difficulties as chances for development rather than as things to get over. Both successes and failures can teach you important lessons that will help you on your journey, so take advantage of both. In any industry, networking effectively is essential. You should surround yourself with smart, helpful people who can give you advice and support. Find mentors who have traveled a comparable path and can offer insightful counsel based on their experiences. Their experience and viewpoint will be beneficial as you make decisions about your own career. How have technological advances affected the way you conduct business/operate your venture? The way we conduct business at Baboo Travel has been significantly impacted by technological advancements. Technology has made it possible for us to offer a more effective and individualized experience for our customers, from streamlining our booking process to improving communication between travelers and in-destination experts. The travel industry has undergone a technological revolution, and we at Baboo Travel have enthusiastically embraced these changes. We have streamlined our booking process to make it more simple, intuitive, and user-friendly by utilizing cutting-edge technologies. This guarantees that it will only take a few clicks for our customers to customize their travel experiences easily. In our line of work, communication is also crucial, and technology has greatly improved it. We've put in place effective and secure communication channels that enable frictionless interactions between tourists and local experts. This makes it possible to collaborate in real-time, guaranteeing that travelers get tailored advice and support all along the way. In what ways has customer feedback/response influenced how you prioritize goals/objectives for your business/venture? The goals and objectives of our business are greatly influenced by the feedback we receive from customers. We actively solicit feedback from our customers, and we use their perceptions to pinpoint areas for enhancement, rank new features, and make sure we continue to live up to and surpass their expectations. At Baboo Travel, we think that the opinions of our clients are what propel us forward. We actively seek their feedback via surveys, reviews, and face-to-face interactions. For us, receiving this feedback is more than just a formality; it's essential to running our company. To better understand our customers' needs and expectations, we pay close attention to their experiences, suggestions, and worries. We can find opportunities to enhance and improve our offerings by actively incorporating customer feedback into our decision-making process. To ensure that we consistently provide exceptional experiences, we prioritize adding new features and refine our platform by analyzing the feedback. Our dedication to achieving complete customer satisfaction goes beyond simple responsiveness. In an effort to consistently exceed our customers' expectations, we take proactive steps to anticipate their changing needs and preferences. By keeping our customers at the center of our decision-making, we make sure that our company continues to cater to their needs. What trends do you see emerging in your industry that are likely to shape its future growth and development? I anticipate that the travel industry will increasingly place an emphasis on experiential and environmentally friendly travel, as well as on the demand for unique, genuine experiences. These trends are likely to influence Baboo Travel's future growth and development as we continue to modify our services in response to changing consumer preferences. Consumer behavior and preferences are changing significantly, which is affecting the travel industry. Travelers today want more from their trips than just a quick stopover; they want real, life-changing experiences. They desire to become fully assimilated into the community, engage with local culture, and have a positive environmental impact. We at Baboo Travel are committed to staying on top of these new trends and are aware of them. We work hard to offer authentic and environmentally friendly travel options that let our clients make priceless memories while leaving the smallest possible environmental footprint. We collaborate with eco-aware local experts who share our commitment to ethical travel practices. Additionally, customization has emerged as a crucial component of the travel experience. Itineraries made specifically for each individual traveler's preferences and interests are what tourists prefer. We value customization and strive to provide highly individualized travel options. In order to make sure that our customers' journeys are truly unforgettable, we carefully curate experiences that fit their unique preferences. What have been the most rewarding and difficult aspects of your chosen career/business path? The most fulfilling part of my career choice has been seeing our customers' happiness and satisfaction as they travel on their ideal vacations, knowing that we helped to make those experiences possible. The most challenging part, on the other hand, has been navigating the uncertainties and difficulties that come with starting and expanding a business, particularly in a cutthroat and rapidly changing industry. The most fulfilling times for me as a business owner in the travel sector are when I see firsthand how much travel can change people's lives. It is so rewarding to watch the happiness and excitement on their faces as they leave on their ideal vacations. It serves as a reminder of the positive difference we have made in their lives by allowing them to experience new things, make cherished memories, and develop deep bonds with people and places. However, it's critical to recognize the difficulties involved in starting a business. The travel industry is very cutthroat and always changing. Resilience, resourcefulness, and a readiness to accept change are necessary for navigating the uncertainties, adapting to shifting market dynamics, and staying ahead of the curve. Despite the difficulties, my motivation and conviction in our vision keep me driven to overcome any challenges that may arise. The satisfaction of knowing that our efforts and dedication have helped make our customers successful and happy outweighs the challenges encountered along the way. Are there any skills or areas of expertise that you think are essential for success in your field? Strong networking and communication skills, adaptability, a thorough understanding of customer needs, and a keen eye for market trends are all necessary for success in my line of work. Additionally, those looking to succeed in the travel industry can gain a lot from having a solid foundation in technology and digital marketing. To thrive and succeed in the fast-paced, globally connected world of travel, you need to be proficient in a few specific skills. Building relationships with clients, partners, and business leaders requires excellent networking and communication skills. When we communicate clearly and succinctly, we can be sure that our messages are effectively received, and when we network effectively, we can create meaningful connections that help our business expand. Another essential trait in the travel sector is adaptability. Staying relevant and competitive requires being able to quickly adapt to shifting market trends, consumer preferences, and industry developments. It enables us to take advantage of fresh opportunities, modify our tactics, and offer our clients cutting-edge solutions. Our business is built on a solid understanding of customer needs. We can better serve our customers' needs by understanding their wants, challenges, and aspirations, and then adjusting our services accordingly. Building enduring relationships and encouraging loyalty require this customer-centric strategy. Having a solid foundation in technology and digital marketing is essential in a technological environment that is rapidly evolving. We can use it to improve user experience, streamline operations, and reach a wider audience by utilizing the power of digital platforms, data analytics, and automation. We remain at the forefront of industry innovation by staying current with digital marketing techniques and technological developments. How has working remotely or online impacted your business/venture over the past year? Working remotely or online has had an impact on our business over the past year by posing new communication and teamwork challenges. It has, however, also highlighted how crucial digital tools and platforms are to maintaining the effectiveness and efficiency of our operations. This experience has strengthened our commitment to using technology to improve our customers' user experiences. Like many companies, ours has seen the effects of online and remote operations. Although there have been some difficulties in terms of teamwork and communication, we have adapted and come up with creative solutions to get past these obstacles. It is now even more important to rely on digital tools and platforms to enable effective teamwork among members who may be spread out geographically. We have adopted a variety of project management and communication tools that help us stay in touch, communicate, and work together efficiently. The significance of embracing technology and utilizing its capabilities to streamline our operations has been highlighted by this transition. Additionally, the move to online operations has emphasized how important it is to give our customers a quality digital experience. We have made investments to improve the user experience overall, the booking process, and our online platform. We make sure that our customers can easily navigate our platform, access pertinent information, and design their personalized travel experiences by putting the user experience first and utilizing technology. What tips would you like to offer to others who are in a similar position to you but looking to take their careers/business further? I would advise people in a similar situation who want to advance their careers or businesses to concentrate on continuous learning, accept new technologies, and cultivate strong connections with other people in the industry and clients. Take calculated risks without hesitating, and be willing to explore any potential new opportunities. It is essential to adopt a growth mindset and make a commitment to continuous learning in an industry that is changing so quickly, like travel. Keep up with the most recent market developments, industry trends, and technological advancements. Attend trade shows, take part in workshops, and take advantage of online learning opportunities to broaden your knowledge and stay current. You can gain a competitive edge by embracing new technologies and strategically integrating them into your business operations. Investigate novel approaches that can improve customer satisfaction, restructure workflow, and boost productivity. To gain insights, make wise decisions, and provide individualized experiences, embrace automation, data analytics, and artificial intelligence. It's important to establish trusting relationships with clients and colleagues in the industry. Work together with like-minded professionals, look for mentorship from more seasoned people, and join associations or networks for your industry. Your career or business may benefit from these connections' advice, support, and potential partnership opportunities. Last but not least, be willing to explore new opportunities and take calculated risks. The travel sector is dynamic and ever-changing. Accept innovation, be willing to stretch yourself, and seize chances for development and growth. Always keep in mind that success frequently results from taking risks and being flexible. Is there anything else you would like to share with our readers that we haven’t already discussed? It's crucial to keep up with new trends as the market changes and to be ready to modify your strategies as necessary. Global events, advancing technology, and changing consumer preferences all influence the travel industry. You can proactively modify your offerings, marketing strategies, and business models to stay relevant and competitive by paying close attention to these changes. Customer satisfaction is one of the most important aspects of any travel company's success. Going above and beyond to deliver exceptional experiences that surpass their expectations is part of putting customer satisfaction first. Respond to customer concerns, pay attention to their feedback, and work to improve your services constantly. You can develop a devoted customer base and gain from favorable word-of-mouth recommendations by consistently exceeding your customers' expectations. Long-term success and wellbeing depend on maintaining a healthy work-life balance. Although the travel industry can be hectic and demanding, it is crucial to put one's wellbeing first. Spend time with loved ones, recharge, and participate in activities that make you happy. By encouraging creativity, resilience, and mental clarity, a balanced approach to work and life will not only improve your overall well-being but also aid in your professional success. Last but not least, never forget the enthusiasm that first drew you to the travel industry. Keep in mind the excitement of traveling to new places, meeting people from various cultures, and making lifelong memories. You should allow your passion to lead you through the highs and lows of your professional journey. It will inspire you to continually innovate and push the limits of what is feasible in the travel industry and serve as a constant reminder of the difference you can make in travelers' lives. In summary, my journey as the CEO and founder of Baboo Travel has been fueled by a deep love for travel, a dedication to client satisfaction, and an unrelenting quest for innovation. In spite of the difficulties involved in starting and expanding a business in the travel sector, I have been able to develop a platform that allows customers to plan their ideal vacations while also ensuring a smooth and enjoyable experience through acceptance of both failures and successes, constant market adaptation, and the development of strong relationships. I firmly believe that anyone can succeed in their chosen field by remaining curious, accepting challenges, and continuously learning from both successes and failures. The future of the travel industry holds exciting opportunities for growth and development with a focus on technology, consumer needs, and industry trends. You can successfully navigate the ever-changing travel industry and produce exceptional experiences that have a lasting impact on the lives of travelers by putting the needs of your customers first, keeping a healthy work-life balance, and remaining true to your passion. Is there anything else you would like to share with our readers that we haven’t already discussed? The application of AI to a platform like Baboo Travel will significantly increase the range of products available to customers and improve their overall travel experience. AI technologies enable the platform to automate, personalize, and perform advanced data analysis, allowing us to offer even more specialized and comprehensive services. Intelligent recommendation systems are one way AI can increase product offering. AI algorithms can produce individualized recommendations for locations, accommodations, activities, and local authorities by analyzing enormous amounts of data, including customer preferences, previous bookings, and travel trends. These suggestions can broaden travelers' options by assisting them in finding fresh and distinctive experiences that fit their interests and preferences. Chatbots that use AI are a useful addition to the platform. These virtual assistants can offer immediate, individualized customer support by answering questions, making suggestions, and helping with reservations. AI enables chatbots to comprehend natural language, learn from customer interactions, and deliver precise and timely responses, thereby increasing customer service options and reducing response times. Additionally, AI can support the platform's various processes by streamlining and automating them. By automatically presenting options based on customer inputs and preferences, it can, for instance, streamline the booking process while requiring less manual work and increasing efficiency. Additionally, AI algorithms can help with itinerary planning by creating personalized itineraries that maximize the travel experience while taking into account variables like travel time, cost, and customer preferences. AI can also help to improve traveler security and safety. Machine learning algorithms are capable of analyzing real-time information from a variety of sources, including weather forecasts, local news, and travel advisories, to offer proactive alerts and suggestions to travelers regarding potential risks or disruptions. Travelers are well-informed and able to make decisions to reduce any potential risks thanks to this proactive approach. Additionally, AI can help optimize business operations and enhance decision-making by facilitating data analysis and predictive modeling. Large datasets can be analyzed by AI algorithms to find patterns, trends, and insights into customer behavior that can be applied to marketing strategies, offerings, and overall business performance. Predictive models powered by AI can also assist in foreseeing customer preferences and needs, enabling proactive marketing campaigns and targeted promotions.

Exclusive Interview of Kerem Cengiz of LWK + PARTNERS. Edited by Powered Magazine In a world where architectural masterpieces captivate our imagination, Kerem Cengiz stands at the forefront, leading the way as the Managing Director of LWK + PARTNERS. Join us as we delve into an insightful conversation with Kerem, exploring his visionary leadership, innovative design approach, and the indelible mark he is making on the architectural landscape. We reached out for an interview. Read more to find out how you can succeed in architectural role. Tell us about yourself and your business. Founded in Hong Kong, LWK + PARTNERS is an international architectural practise renowned for its multidisciplinary expertise. We've built a sterling reputation for creating distinct, sustainable spaces that enrich human life, supported by our core values of innovation, collaboration, diversity, and sustainability. Our work spans multiple sectors, from residential, cultural, and commercial to public and urban spaces. We have expanded our global presence, with offices in China, Asia, and the Middle East, to engage with diverse cultures, architectures, and landscapes, enriching our perspective and the value we deliver to clients. I’ve been leading our efforts in the Middle East region as Managing Director since the inception of the Dubai Studio in 2018, followed by the Riyadh Studio in 2020. As an architect and urban designer of 25 years, I bring extensive international experience to the business, including significant contributions in the Middle East, UK, former Soviet Union states, and Asia Pacific. My academic background, with degrees from the Birmingham School of Architecture and the Bartlett School of Architecture at University College London, underpins my commitment to informed, innovative design in addition to being an RIBA Committee Member and board advisor to several academic institutions. My specialisation in master planning, urban regeneration development, and architectural design has contributed to LWK + PARTNERS’ success in the region. My strategic vision and leadership, along with my partner Kourosh Salehi, have been instrumental in expanding the company's footprint and influence, exemplifying LWK + PARTNERS commitment to architecture that respects local culture, context, and community. My portfolio of business leadership combines creativity, functionality, innovation, and profitability. LWK + PARTNERS’ Middle East branches continue to contribute to the region's architectural landscape, offering innovative design solutions that respect local identities while promoting sustainable development. What were your biggest challenges when starting your business? LWK + PARTNERS’ expansion to Dubai in 2018 was a thrilling leap, fuelled by a mission to bring our unique brand of architectural expertise to the Middle East region. We began by leveraging their strengths and accomplishments in Hong Kong and China while being aware of the Middle East's unique architectural language and cultural and commercial requirements. This was an important step in building relationships in a market where our presence was relatively unknown. Engaging with local clients and developers, understanding their needs, and respecting the regional aesthetic were key to demonstrating commercial astuteness. We highlighted our ethos of design centred on people, sustainability, efficiency, and context, showcasing how we could bring quality and added value to the UAE and region. Our approach to staffing and recruitment was to blend our existing team's international expertise with the talent and knowledge of local professionals to create a fusion of global and regional perspectives. Kourosh Salehi, one of LWKs’ Global Design Principals, was instrumental in leading and integrating this diverse team. Financial planning and business strategy were essential for navigating a new business environment. Establishing a new studio involved upfront costs and understanding the market dynamics. We were guided by our long-term vision of sustainable growth and took a strategic approach to winning projects, ensuring we could deliver high-quality work while building our reputation and relationships. We have been able to overcome challenges and adapt to them, demonstrating our resilience, flexibility, and commitment to our mission. Our Dubai studio is now thriving and contributing to the region's architectural narrative, and we are excited about the journey ahead. How have you handled success and failure over the course of your career? A career spanning 25 years, with 13 years at senior management level, has been an immersive journey from the depths of architectural design to the broad horizons of architectural business management. Successes have been a source of affirmation, reinforcing that the path chosen, and the efforts invested have yielded fruit. These have also been crucial moments of learning, reinforcing the importance of teamwork, leadership, and staying true to one's principles. Failures have provided invaluable lessons on resilience, adaptability, and the courage to take calculated risks. They have taught me that failure is not a full stop but rather a comma that invites reflection and reorientation. As an architect transitioning into business management, one's mindset needs to be both flexible and resilient. Working internationally has required adaptability and an understanding of diverse cultural and business environments. Each move has been a fresh start, broadening the perspective, enriching understanding, and helping to lead with empathy and inclusivity. The recessions since the 2000’s have been a major challenge, making me rethink strategies, reassess priorities, and innovate out of necessity. This has reinforced the importance of sustainability in business, as it requires prudent financial planning, adaptability, and a workforce that can evolve with changing circumstances. My career has been a mix of art and science, design, and management, local and global. The challenges have been many, but they have shaped me and the business I have managed. I look forward to continuing this journey and exploring the convergence of architecture and business, contributing to the growth and resilience of the architectural industry. What strategies do you use to stay competitive in a changing market? LWK + PARTNERS takes a comprehensive approach to the international architectural market, focusing on design, HR and staffing, marketing, business differentiation, innovation, thought leadership, and technology. We hire for potential and train for skill, investing in people who show a propensity for adaptability, creativity, and collaboration. LWK seeks to build a diverse team that can bring a wide array of perspectives to the table, fostering innovation in every project. We position ourselves as PARTNERS and innovators who help realise our clients' aspirations. Our unique approach to architecture blends artistic vision with functionality and commerciality, aligning perfectly with the Middle Eastern market, particularly Saudi Arabia, where there is a growing appreciation for architecture that respects local culture and environment while integrating modern elements and commercial assurance. We strive to push the boundaries of what is possible, exploring new ideas, techniques, materials, and business models. This forward-thinking approach positions us as thought leaders in the field, inspiring others and contributing to the progression of architectural design. Technology plays an important role in our strategy, from advanced design software to virtual reality, to improve our design process and deliver better outcomes. It can help us design more efficiently, effectively, and sustainably. As the founder of Apple once said, "Innovation distinguishes between a leader and a follower." We strive to be leaders in the international architectural landscape by providing quality solutions and unique experiences through our unique blend of people, vision, and technology. What motivations drive you to keep pushing forward in the face of adversity? I am driven by an intense passion for architecture and its potential to shape our environment, improve lives, create meaning, and be commercially successful. This belief has been the bedrock of resilience, helping me to persist through challenging circumstances, whether in business, projects, or financial uncertainties. The motivation to push forward in business and projects is driven by a belief in the transformative power of work. Financial adversities and recessions have been periods of great learning, reinforcing the importance of prudent management, adaptability, and innovation. These trying times serve as reminders that resilience is not just about survival but about finding ways to thrive and grow amidst adversity. My family and team are my safe harbour, providing a sense of balance and perspective. They remind me of what truly matters and instil a sense of gratitude and humility. The moments of joy, support, and love I share with them help me endure the challenges and look forward to brighter days. Motivation is derived from a passion for work - I love my job, belief in its potential, strength from relationships, and a desire to learn, grow, and contribute. The journey is not without challenges, but each hurdle adds to the richness of the experience, making the destination more fulfilling. What advice would you give to someone just starting out in their chosen field? Passion is essential for success in this industry, as it fuels resilience and creativity, enabling you to turn challenges into opportunities. It is the compass that guides you through the highs and lows, and it is essential to sustain it. Maintain a learning mindset to stay ahead of the curve in architecture and business; stay curious, open-minded, and willing to learn. It's not just about learning from successes but also from failures, which are not setbacks but lessons that shape your path. An important detail is the importance of understanding and respecting context, networking, building relationships, seeking mentorship, and finding ways to contribute to the community. It is also important to balance ambition with patience, as setting high goals is important, but meaningful success takes time. It is also important to take the time to celebrate small victories along the way. The journey into architecture and business is a marathon, but if approached with passion, knowledge, respect for context, relationship-building, and patient ambition, you will succeed and find fulfilment and joy in the journey. How have technological advances affected the way you conduct business/operate your venture? Steve Jobs once said, “Technology is nothing. What's important is that you have faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.” LWK + PARTNERSh as invested in its people as much as digital technology, IoT, data analytics, AR/VR, and AI, which have transformed our operational approach and driven impressive growth. This has enabled us to transform our operational approach and drive growth. Our expansion strategy, 'Enhanced Design Offerings' (EDO), aims to differentiate our services, attract a wider range of clients, and contribute to the realisation of smart, sustainable cities by integrating automation and intelligent city products into our design flow. Automation is becoming increasingly important in the Middle East's real estate market due to factors such as energy efficiency, security, technological advancements, market differentiation, and demographic changes. MiC technology is used to manufacture and assemble building components off-site in a controlled environment, then transport them to the construction site for installation. It complements EDO initiatives. MiC is a faster, more efficient, and adaptable construction method that helps meet the region's growing infrastructure needs while promoting economic and environmental sustainability. LWK + PARTNERS offers this faster, more efficient, and adaptable construction method to address the region's unique challenges. LWK + PARTNERS’ business strategy is to combine people, advanced technology, and architectural creativity to create sustainable, intelligent, and people-centric built environments. This synergy is enhancing revenue and operational efficiency as well as contributing to the creation of sustainable, intelligent, and people-centric built environments. Our commitment to innovation will continue to shape the future of architecture. In what ways has customer feedback or response influenced how you prioritise goals or objectives for your business or venture? LWK + PARTNERS places great emphasis on client feedback and considers it integral to our continuous improvement and strategic planning processes. Feedback from clients and stakeholders helps us understand our strengths, identify areas for growth, and deliver a superior service. Timeliness and quality are fundamental pillars of our service delivery, and feedback helps us gauge our performance and make necessary adjustments. This has led us to invest in advanced project management tools and systems, enhancing our efficiency, accuracy, and ability to deliver high-quality work within agreed timelines. Feedback on responsiveness influences how we structure our client service teams and communication strategies. Commercial feedback, particularly regarding value for money, has guided us in designing our pricing strategy. We aim to provide premium yet cost-effective services that bring tangible value to our clients. We have initiated innovative solutions such as enhanced design offerings and modular integrated construction to offer high-quality, cost-effective, and time-efficient solutions to our clients. LWK + PARTNERS values their clients' feedback regarding adaptability and change. This feedback helps them identify nuances and changes in the market, allowing us to adjust our strategies and remain ahead of the curve. Client retention is a key metric for them, as it gives them insight into what they're doing well and what they need to improve. Feedback also influences how we prioritise our goals and objectives, allowing us to deliver a service that is timely, high in quality, responsive, commercially competitive, adaptable, and ultimately one that drives client satisfaction and retention. What trends do you see emerging in your industry that are likely to shape its future growth and development? The global architecture industry, including the Middle East, is rapidly evolving due to social, environmental, and technological factors. LWK + PARTNERS monitors these developments to create designs that are sustainable, human-centric, and future-ready. The integration of technology into design and construction processes is becoming increasingly commonplace, with advanced design software, BIM, artificial intelligence, and augmented and virtual reality being used to improve efficiency, precision, creativity, collaboration, and client engagement. Intelligent cities are also emerging, with buildings designed to be part of a connected ecosystem powered by the Internet of Things (IoT). Sustainability is a major influence in architecture, with a focus on energy-efficient designs, the use of sustainable materials, and the incorporation of renewable energy sources. Biophilic design is particularly prevalent in the Middle East, where there is a commitment to sustainable development. Modular Integrated Construction (MiC) is another emerging trend, while common in Asia has the potential to improve efficiency, reduce waste, and address labour challenges. A shift towards designs that foster community and wellbeing is evident in the rise of mixed-use developments that blend residential, commercial, and public spaces. In response to the COVID-19 pandemic, there is an increased focus on designs that support public health and resilience. Additionally, architects are seeking to create buildings and spaces that respect and reflect local heritage, materials, and climatic conditions while meeting modern needs and standards. AI is revolutionising the architectural and design industries, allowing for the generation of design options based on inputs such as site conditions, local building regulations, environmental considerations, and client preferences. AI is becoming an indispensable tool in the design phase. AI algorithms can sift through complex inputs and generate design outcomes that a human designer would take longer to conceive. AI is being integrated with building information modelling (BIM), transforming the way architects visualise and communicate their designs. AI can analyse BIM data to predict project timelines, costs, and environmental impact, helping architects and clients make more informed decisions. This blend of AI and BIM is streamlining the construction process, minimising errors, and reducing waste. AI is becoming a critical driver of innovation, efficiency, and sustainability in architecture. It is being used to manage systems like heating, lighting, and security, optimising efficiency, reducing energy consumption, and enhancing occupant comfort and safety. Machine learning algorithms can analyse vast amounts of data on materials, construction methods, and building performance, helping architects design buildings that are more energy-efficient and have a lower environmental impact. LWK + PARTNERS is embracing AI to create smarter, more sustainable, and more human-centric buildings and cities. As the architectural landscape continues to evolve, our commitment to harnessing the power of AI will remain steadfast, ensuring we stay at the forefront of industry innovation. These directions will continue shaping the architecture industry, leading to more sustainable, smart, inclusive, resilient, and culturally resonant designs. What have been the most rewarding and difficult aspects of your chosen career or business path? My career has spanned multiple countries and regions, including the UK, former Soviet Union, Asia Pacific, Australasia, and the Middle East, and diverse companies, including LWK + PARTNERS. It has been a journey of both rewarding accomplishments and challenging hurdles. At SEH I reaped the rewards of large-scale master planning in the UK, the challenges of understanding and navigating the complex regulations and cultural nuances of the regeneration sector, and the rewards of witnessing the transformation of spaces and creating lasting impacts on communities. At HTA, PRP, and Chapman Taylor, I was fortunate to be exposed internationally and gained invaluable experiences across diverse but faced challenges such as leading teams through economic periods, making difficult decisions, and managing complex stakeholder relationships. Working at The Buchan Group offered the me exposure to the Asia Pacific and Australasia markets, where I faced hurdles in adapting their approach to different cultural norms, construction methods, and regulatory landscapes. LWK + PARTNERS is currently steering its growth in the Middle East, a role that is both fulfilling and challenging. It has been rewarding to see the firm's influence grow, but it has also been challenging to navigate through market fluctuations, build a reputation, and steer the company through significant market fluctuations. The strategic focus on evolving the business and nurturing the next generation of leaders has been rewarding and integral to the company's sustainability and growth. It has been challenging but rewarding. Kourosh and my belief in the importance of fostering new talent and driving a culture of mentorship will be instrumental in shaping the future of LWK + PARTNERS in the Middle East. The firm has created a nurturing and supportive environment that encourages learning, growth, and innovation. One challenge has been striking the right balance between providing direction and allowing freedom for individual development. However, witnessing these emerging leaders grow, take on more responsibility, and shape the direction of the firm has been a deeply rewarding experience. The success of LWK + PARTNERS’ strategy has been evident in recent years as many individuals have assumed leadership roles. This new generation of leaders is helping the firm stay agile and innovative in a fast-paced industry by embracing the latest technologies, exploring sustainable design practises, and fostering a culture of continuous learning and adaptability. They represent the future of LWK + PARTNERS, and Kourosh and I take pride in their growth and achievements. The most rewarding part of my career has been the ability to create sustainable, aesthetically pleasing, and socially impactful spaces. I have mentored emerging architects and driven business strategies, and each challenge has been an opportunity for growth. I look forward to the road ahead, motivated by the power of architecture to shape lives and communities. How has working remotely or online impacted your business or venture over the past year? It has had little impact. As a business, we adapted very quickly during the COVID period and have continued to evolve our approach since. Flexibility is a must; one size does not fit all human and professional scenarios. What tips would you like to offer to others who are in a similar position to you but looking to take their careers or businesses further? Be tenacious, have a plan, develop perseverance, and be patient.

In an era of rapid technological advancements and the internet's pervasive influence, global e-commerce giants continue to soar to new heights. Recent reports indicate that major online retailers have achieved record-breaking sales, reaping the rewards of an expanding digital economy. This surge in online consumer spending signals a fundamental shift in consumer behavior and highlights the enormous potential of the e-commerce sector. E-commerce Sales Skyrocket Preliminary data from leading e-commerce platforms suggests that the first quarter of 2023 witnessed an unprecedented surge in sales, surpassing all previous records. Industry leaders such as Amazon, Alibaba, and JD.com reported remarkable growth in revenue, reflecting the growing preference for online shopping among consumers worldwide. Amazon, the world's largest online retailer, recorded a staggering 30% increase in sales compared to the same period last year. This surge can be attributed to Amazon's relentless commitment to innovation and its vast product range, attracting an ever-expanding customer base. Additionally, the Chinese e-commerce giant Alibaba witnessed a remarkable 35% increase in revenue, bolstered by a surge in online shopping in the Asia-Pacific region. The shift in Consumer Behavior The remarkable growth of e-commerce sales is a testament to the evolving behavior of modern consumers. With the proliferation of smartphones and widespread internet connectivity, consumers now enjoy unprecedented convenience and accessibility to a wide array of products and services. The COVID-19 pandemic further accelerated this shift, as lockdowns and social distancing measures compelled individuals to turn to online platforms for their shopping needs. Moreover, consumers have become increasingly comfortable with the idea of purchasing goods and services online, leveraging secure payment systems and robust delivery networks. This change in consumer behavior has opened up vast opportunities for businesses operating in the digital realm, as they strive to meet the rising demand for online shopping. Innovation and Adaptation The success of e-commerce giants can be attributed to their continuous pursuit of innovation and adaptation to changing market dynamics. Companies are investing heavily in cutting-edge technologies such as artificial intelligence, machine learning, and data analytics to personalize customer experiences and optimize supply chain management. Furthermore, these platforms are diversifying their offerings beyond traditional retail, venturing into sectors such as cloud computing, streaming services, and digital payments. This diversification strategy enables them to capture new revenue streams while reinforcing their position as market leaders. Challenges and Opportunities While e-commerce giants continue to thrive, they also face unique challenges in an increasingly competitive landscape. Concerns regarding data privacy, cybersecurity, and antitrust regulations remain at the forefront, requiring companies to demonstrate their commitment to protecting consumer interests. Additionally, the rapid growth of e-commerce has raised questions about its impact on traditional brick-and-mortar retailers. Small businesses, in particular, must adapt to the digital age or risk being left behind. Collaborative efforts between online platforms and local businesses can foster innovation, creating opportunities for symbiotic growth. Conclusion The global e-commerce industry's remarkable growth and record-breaking sales illustrate the undeniable influence of the digital economy on consumer behavior. E-commerce giants like Amazon, Alibaba, and JD.com continue to set new benchmarks in online sales, leveraging technological innovation and adapting to evolving market dynamics. As consumers increasingly embrace online shopping, businesses must embrace digital transformation to stay relevant and capitalize on the expanding opportunities. While challenges persist, the e-commerce sector remains poised for further growth, promising a future where convenience, choice, and accessibility redefine how we shop and conduct business.